Will Retail Investors Keep Investing New Money in 2014?

The stock market is an amazing long-run wealth-creating machine. But to take part in it, you have to invest your hard-earned cash, putting it at risk today for the potential rewards it may bring you in the future. Finding the cash to invest in ordinary times is a tough enough prospect, but add the current economic conditions to the mix, and investing takes a special kind of dedication.

Wages, after all, have been increasing at a rate of less than 2% for the past several years, barely keeping up with the official inflation rate. Furthermore, Obamacare will lead to big premium increases in many states for typical individual health-insurance plans, according to the Manhattan Institute. While more inclusive coverage might reduce out-of-pocket expenses, the net impact on total health-care costs could still push up the amount the public has to pay overall faster than most people's salaries have grown to cover those costs.

Whenever costs rise faster than salaries, one of the easiest things to cut is savings. That will make it tougher for the ordinary people considered "retail investors" to invest for their futures.

You still have to invest
On the flip side, there are still several key reasons why most of us retail investors will keep plugging away, investing what we can, when we can.

For one, Social Security is on a collision course with an emptied Trust Fund and an expected 20%-25% reduction in benefits. For those of us who hope to live beyond the next 20 years, just about the only sane path is to invest to help make up that gap. Another Social Security-related reason to invest: A Trust Fund collapse is likely to be averted by cutting the rate at which payments increase, reducing an inflation adjustment that's already inadequate to cover seniors' costs.

A further item in favor of investment is that by holding down interest rates on government bonds through its quantitative-easing program, the Federal Reserve is purposely pushing investors farther out on the risk curve. In other words, if CDs and other "safe" investments pay a paltry 1% or so, investors who need a higher return just to make ends meet have to take on more risk. And with government bonds and other safe investments not providing real returns after inflation and taxes, that keeps money flowing to stocks.

For a third key reason, pensions are largely an artifact of the past, with companies largely replacing those defined benefit plans with defined contribution plans, like 401(k)s. That shift, plus an increased use of automatic enrollment (or "opt out") features, keeps people investing if they want any chance at a comfortable retirement.

Indeed, research from the Investment Company Institute suggests that people are continuing to invest in their 401(k)s and other defined contribution plans even as they slow their purchasing of mutual funds. That combination -- consistent 401(k) contribution and slower fund purchasing -- suggests ordinary retail investors are acting incredibly rationally.

So what will people do in 2014?
People's costs are rising, driven in large part by higher health-insurance premiums, but salaries haven't increased enough to compensate. As a result, people are prioritizing what they do with their money. What people can afford to invest is going into 401(k)s and other tax-advantaged retirement plans, while other investments are being sidelined as folks figure out how to cover their costs.

That trend, more than anything else, will likely continue through 2014. Whether higher costs force people to start drawing down their investments instead of simply slowing their rate of investing will depend on how well they can adapt the rest of their expenses. But with Social Security flagging, pensions no longer available for today's workforce, and the returns on safer savings held abysmally low, chances are that retail investors will do everything in their ability to keep investing.

Know you need to invest but not sure how to get started?
If you want a comfortable future, you know you need to join other everyday people as investors. If you've been burned by the market in the past or aren't sure how to get started, you're not alone. Millions of Americans have waited on the sidelines since the market meltdown in 2008 and 2009. Yet those who've stayed out of the market have missed out on huge gains and put their financial futures in jeopardy.

In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal finance experts show you why investing is so important and what you need to do to get started. Click here to get your copy today -- it's absolutely free.


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  • Report this Comment On November 29, 2013, at 7:01 PM, cmalek wrote:

    Of course they will keep investing, and new ones will pile into the market, because the market has been on an upward tear. People are starting to believe again that all they have to do is to buy stock in some company, any company and it will automagically grow. We are about to see an instant replay of 2000 and 2001. Although I still haven't gotten stock tips from my shoeshine boy or my garbage man.

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