Apple Gets the Last Laugh on Maps

You may have heard by now that the launch of Apple (NASDAQ: AAPL  ) Maps didn't go so well last year. The service's debut was plagued with a wide range of problems and triggered considerable user backlash after Apple displaced Google's (NASDAQ: GOOGL  ) pre-installed version over trying to get turn-by-turn directions. The whole debacle culminated in a public apology from CEO Tim Cook, a rare move from Apple.

However, comScore has released some new estimates on mapping users. A year ago, Google Maps had an estimated 81 million mobile users in the U.S. between both iOS and Android. That figure has dropped by approximately 22 million to just 59 million over the past year, while Apple Maps has grown to 35 million domestic users. That's despite the fact that Google Maps may be considered superior.

Consumers have long placed a high value on convenience, and this mapping duel is the latest example. Since Apple integrates its own offering by making it the default, users are more likely to stick with it as long as the performance is adequate. Google Maps may still be better, but not enough to make users go through the trouble to use it exclusively. 

In this segment of Tech Teardown, Erin Kennedy discusses the details of Apple's Maps success with Evan Niu, CFA, our tech and telecom bureau chief. 

Got iPad?
The new iPad Mini Retina might be hard to come by this quarter, given all the reports of supply constraints. Well, we're going to be sure to get a few -- and give them away! That's right: For the first time ever, The Motley Fool is hosting a contest where you can win a free iPad Mini Retina. All you have to do is tell us why you love The Motley Fool by clicking here! We'll pick the three most Foolish submissions to receive a free iPad Mini with Retina display.

See full terms and conditions by clicking here

Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 14, 2013, at 4:09 AM, deemery wrote:

    Some of this is due to Google itself, and others are due to integration problems within iOS.

    If you're in an app and they offer "show me this on a map"

    1. The well-behaved iOS App uses the iOS API, which of course takes you to Apple

    2. Other apps provide a standard URL on Unfortunately, wants to push you to its Google But the Google website doesn't conveniently transfer information if you accept the offer to 'show in the Google Maps app.' This is -very frustrating-.

    Of course, any mapping application is only as strong as its data, and Apple is clearly behind Google, Nokia and Garmin in their map data quality.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2725349, ~/Articles/ArticleHandler.aspx, 9/30/2016 11:45:08 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 hours ago Sponsored by:
DOW 18,308.15 164.70 0.91%
S&P 500 2,168.27 17.14 0.80%
NASD 5,312.00 42.85 0.81%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2016 4:00 PM
AAPL $113.05 Up +0.87 +0.78%
Apple CAPS Rating: ****
GOOGL $804.06 Up +1.42 +0.18%
Alphabet (A shares… CAPS Rating: *****