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In an unexpected move for a company with almost no direct retail presence, chipmaking giant Intel (NASDAQ: INTC ) will open three temporary "pop-up" stores in major cities for the holidays. The outlets are to be located in strategic, affluent neighborhoods in New York, Chicago, and Los Angeles. In the company's words, they will allow customers "to see, touch, and play with the latest devices with Intel Inside." In those spaces, the firm will also feature extras such as seminars and films, which will be free of charge to attend.
It did not specify which devices it would feature in the stores.
All three will open later this month. The New York store -- located in the Nolita neighborhood -- will throw open its doors first, on November 23, followed by its peers.
According to a report in Laptop magazine, the stores will stay open until January 25.