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Will the 2015 Lincoln MKC Steal Sales from Ford's Escape?

The 2015 Lincoln MKC is based on the Escape's underpinnings, but has a nicer interior and an all-new engine. Photo credit: Ford Motor.

Ford  (NYSE: F  ) this week unveiled the all-new 2015 Lincoln MKC, a compact luxury SUV that it hopes will take the fight to hot sellers such as BMW's (NASDAQOTH: BAMXF  ) X3 and Honda's  (NYSE: HMC  ) Acura RDX. 

The MKC is set to arrive at Lincoln dealers next spring. It's being presented as an all-new product, entirely distinct from its mechanical sibling, the Ford Escape. But is it? Compare the two and see what you think.

The Ford Escape has been a big seller since its introduction last year. Will it steal sales from its plusher sibling? Photo credit: Ford Motor.

In this short video, Fool contributor John Rosevear explains the challenges facing Lincoln's new ride -- starting with its own Ford sibling -- and looks at its chances for success both in the U.S. and in China.

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  • Report this Comment On November 16, 2013, at 12:57 PM, snooball wrote:

    Old news. The Detroit3 have a long history of doing this with trim packages and badge engineering. They call it "Brand management."

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