In the Battle to Win TV Viewers, DC Entertainment Turns to Its Man of the Hour

DC Entertainment and parent Time Warner (NYSE: TWX  ) aren't necessarily catering to its core fans in commissioning a new show based on the comic0book character Hourman, Fool contributor Tim Beyers says in the following video.

According to The Hollywood Reporter, the same CW network that has profited from Arrow and which is expected to produce a spin-off show starring the Flash, Hourman features a troubled pharmaceutical analyst who realizes that his nightmarish visions are glimpses of tragedies set to occur one hour in the future. The show centers on the main character's struggles to prevent disaster.

In that sense, Tim says, the show differs from the World War II era Hourman, so named for the formula that would imbue him with super-strength an hour at a time. Executive producers Michael Caleo, Dan Lin, and Jennifer Gwartz envision more of a sci-fi thriller than comic-book romp, it seems. Will it matter? Not to investors. Warner needs to find ways to expand the DC universe, and that means trying shows that might defy some fans' expectations, Tim says.

Do you agree? Are you looking forward to Hourman on the CW? Please watch the video to get Tim's full take, and then leave a comment to let us know what you think.

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  • Report this Comment On November 17, 2013, at 12:00 PM, Bryanbeachboy197 wrote:

    Too bad. Using the original idea of an hour's worth of superpower could work very well in an hour-long show; make it a super-powered 24 in essence. We'll have to see how it pans out. I am excited about Flash though.

    But is one channel in the US enough to build a global brand? Movies are depending even more on the global box office. It'll be hard to expand these properties into movie mojo when their only exposure prior to that will come from a single American channel.

    I'm a huge DC fan, but Marvel has definitely had the smartest rollout of their movie universe.

  • Report this Comment On November 17, 2013, at 1:52 PM, chicagorob wrote:

    Why are they even considering this a DC property? This sounds more like a spinoff of "The Tomorrow People."

    The show's hero doesn't have ANY of the DC character's abilities, etc., why bother trying to tie the two together? Are the show'a creators just trying to get their idea wedded with DC so it would be more popular?

    Drop the whole "Hourman" premise and just come up with another generic name, like "Foresight" or "3600 Seconds", for the generic CW show that's going to be produced.

    Unless the character wears a superhero costume and can do something beyond predicting disasters, this show has NOTHING to do with the DC universe. It's simply riding DC's coattails.

  • Report this Comment On November 18, 2013, at 10:09 AM, Allend406 wrote:

    DC needs to just get its toys and go home if there plan is to focus on batman/superman and launch every other charactrr on basic tv just give up.

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