Ford (F 0.68%) unveiled a new Lincoln last week, targeting the super-hot compact luxury SUV segment. How will the MKC stack up against the competition? The Motor Money team of John Rosevear and Rex Moore break it down in this video.
Is Ford's New Lincoln SUV a Winner?
By John Rosevear and Rex Moore – Nov 18, 2013 at 6:46PM
NYSE: F
Ford Motor Company
Market Cap
$53B
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(-0.68%) $0.09
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Price as of November 14, 2025 at 4:00 PM ET
Ford is targeting the hot compact luxury SUV segment, and will take the new MKC to China as well.
About the Author
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.