BMW Pushes to Stay Ahead of Rivals

Source: BMW.

Now in its sixth generation, BMW's 3-Series is often the purchase that leads to lifelong customer loyalty. The model's strong recent sales growth bodes well for BMW's future. 

BMW  (NASDAQOTH: BAMXF  ) is the world's luxury-car sales leader -- a title that the proud German company is determined to keep. But it won't be simple: Archrivals Daimler  (NASDAQOTH: DDAIF  ) and Volkswagen  (NASDAQOTH: VLKAY  ) , owners of the Mercedes-Benz and Audi brands, respectively, have set their sights on BMW's lead. Both have vowed to surpass BMW and take the sales crown by 2020.

Those aren't the only threats to BMW. Well-funded giants like General Motors  (NYSE: GM  ) and Nissan  (NASDAQOTH: NSANY  ) have made massive commitments to expanding their luxury brands, aiming to take their own large slices of BMW's pie. And ever-tightening emissions regulations have put all automakers under pressure, and smaller companies like BMW are disproportionately feeling the pain.

BMW's managers are spending big to stay ahead of all of these threats. That spending has been enabled by BMW's continued strong sales. In this video, Fool contributor John Rosevear checks in with BMW's recent sales reports and looks at where the company is finding growth and opportunities to stay ahead of the pack.

How to get the "Top Stock for 2014" right now
The market stormed out to huge gains across 2013, leaving investors on the sidelines burned. However, opportunistic investors can still find huge winners. The Motley Fool's chief investment officer has just hand-picked one such opportunity in our new report: "The Motley Fool's Top Stock for 2014." To find out which stock it is and read our in-depth report, simply click here. It's free!

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2735222, ~/Articles/ArticleHandler.aspx, 10/1/2016 6:56:18 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 21 hours ago Sponsored by:
DOW 18,308.15 164.70 0.91%
S&P 500 2,168.27 17.14 0.80%
NASD 5,312.00 42.85 0.81%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2016 3:31 PM
BAMXF $83.79 Up +1.83 +2.23%
BMW CAPS Rating: *****
DDAIF $70.63 Up +1.89 +2.75%
GM $31.77 Up +0.29 +0.92%
General Motors CAPS Rating: ***
NSANY $19.64 Up +0.03 +0.15%
Nissan Motor CAPS Rating: ****
VLKAY $28.91 Up +0.86 +3.07%
Volkswagen AG (ADR… CAPS Rating: **