Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Apple's iBeacon

Macy's surprised investors by announcing it would be partnering with Shopkick to utilize Apple's (NASDAQ: AAPL  ) iBeacon technology. iBeacon was mentioned during Apple's official iOS7 announcement, but Apple has been rather silent about the technology since. However, this gives investors a glimpse into the technology's capabilities.

What is iBeacon?
iBeacon utilizes bluetooth technology to pinpoint your location and transmit information on the basis of proximity. The technology has been called indoor GPS. The end result is a more tailored shopping experience with personalized displays, coupons, and product. Macy's isn't utilizing iBeacon's full capabilities, but the possibilities are intriguing.

Apple's retail possibilities
However, the real winner here is Apple. Getting Macy's to participate in this new technology is a big win. Also, this has huge implications for Apple's own retail network: Newly hired retail head, Angela Ahrendts, has a vision for this technology.

In this clip from Motley Fool's Tech Teardown, Jamal Carnette talks iBeacon with Evan Niu, CFA.

Our chief technology officer loves this growth company, find out why!
Love tech, but don't know if a company is a fad or the real deal? Don't worry, Motley Fool has you covered! This incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool's chief technology officer is putting $117,238 of his own money on the table, and why he's so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

Read/Post Comments (0) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2740745, ~/Articles/ArticleHandler.aspx, 9/27/2016 12:05:01 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 hours ago Sponsored by:
DOW 18,094.83 -166.62 -0.91%
S&P 500 2,146.10 -18.59 -0.86%
NASD 5,257.49 -48.26 -0.91%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 4:00 PM
AAPL $112.88 Up +0.17 +0.15%
Apple CAPS Rating: ****
AMZN $799.16 Down -6.59 -0.82% CAPS Rating: ****
FB $127.31 Down -0.65 -0.51%
Facebook CAPS Rating: ***
GOOGL $802.65 Down -12.31 -1.51%
Alphabet (A shares… CAPS Rating: *****
LNKD $193.04 Up +0.25 +0.13%
LinkedIn CAPS Rating: ***
M $36.24 Down -0.38 -1.04%
Macy's CAPS Rating: **