Five Reasons Google is Cooler than Apple

Apple (NASDAQ: AAPL  ) -- with its sleek and intuitive products that people didn't even know they yearned for -- has long been considered the essence of "cool." But lately Google (NASDAQ: GOOGL  ) has become the apple of everyone's eye -- a trend that's also evident in each company's stock price, too. Here's why.

5 reasons Google is beating Apple for "coolest company" on the planet

1. It's more fun to shop with Google

Sure you can try out all the iProducts at the sleek Apple stores. But what was once the hippest and busiest place to hang out at upscale malls is attracting fewer crowds these days, with retail store sales dropping 3.3% in the latest quarter.

Google, on the other hand, is having a blast with its pop-up stores in major cities, and making the shopping experience a fun and entertaining pitstop. Customers who step into the Winter Wonderlab can make a slo-mo video of themselves in a giant snowglobe among falling snowflakes. Google says its Winter Wonderlab is a, "fun and interactive way for the public to experience all of Google's gadgets — from the new Nexus 7 to the latest Chromebooks and Chromecast — all in one place." There's nothing like a slow-mo snowflake frolic to bring a bit of cheer to the hectic holidays.

2. Google's fashionable enough to be featured in Vogue

Source: Google glass website                                                    

It's not just nerds that are itching to get their hands on Google Glass. Vogue editor Anna Wintour featured Google Glass extensively in a magazine editorial spread.  Then you have former Apple CEO John Sculley, now heading a wearable tech company, noting that his Shine wearable sensor will soon have Android capability.

Google's is reportedly working on a smartwatch, too, which will give the company even more chances to score fashion magazine spreads. Plus, is there much doubt it could make one cheaper to own than the still non-existent Apple iWatch?

3. Google is adding value to the neighborhood
For years, you couldn't read about Apple without mentions ad nauseam of its "ecosystem." But, here again, Google is showing Apple what a real ecosystem looks like, starting with Google Fiber, which debuted in Kansas City, KS, a year ago.

Google Fiber is an effort to offer Internet service at 100 times the speed of broadband, eventually reaching across the nation. More than one thousand cities competed for the title of the first "fiberhood." This initiative prompted Fast Company to name Google to the number 11 spot on "the Most Innovative Companies of 2013," beating out Apple at number 13. Google announced this week it is extending Fiber globally through Project Link to areas with slow or unreliable Internet access.

4. Google's innovation knows no bounds
Since Apple founder Steve Jobs' passing, the outlook for Apple's pipeline is still hotly debated. Even the most bullish case on Apple sees products only five years down the road. But Google is innovating a century ahead, putting imaginative minds to work on futuristic concepts like self-driving cars and universal Internet from balloons up in the stratosphere. Those self-driving cars have now logged over 300,000 accident-free miles. However, Google CEO Larry Page said recently," It's still a ways from being a commercial product."

Project Loon, the name of the Internet balloon project, is best explained in the company's YouTube video. But the company already performed an initial test in June from New Zealand's South Island, with 30 Internet balloons beaming the Internet to pilot testers. Interestingly,  Google calls their pie in the sky projects for Google X "moonshots" and their Google X Moonshot Captain's real name is Astro Teller!

5. Android's just cooler than Apple's iOS
Google's Android operating system still dominates Apple's iOS, although iOS device sales in the US have been closing the gap with Android over the last year. Globally, Gartner figures showed that Android platform smartphones accounted for 82% of Q3 smartphone sales.

Another 22 billion reasons Google's cooler than Apple
Google is indeed a wide-ranging innovator. But the question has always been-- will Google lose focus with so many cool ventures and a slew of competitors in each market?

So far, Google has managed to keep most of the plates spinning and still run its bread and butter business of search and targeted ads.

And yet another reason to consider Google over Apple, besides coolness, is the chatter among investors that Google may initiate a dividend. Free cash flow is expected to hit over $22 billion by 2015, so a dividend like Apple's 2.3% is easily doable especially for a company with a net profit margin of 22%. That said, Google is more expensive on valuation with a trailing earnings multiple of 29.40, which is more than double Apple's 13.07.

Apple is a great company, but for the long and even short term Google is the big picture company, the dreamer, the cool one.

Google's not the only company leading the tech revolution
Google is just one of the companies that some say forced the mighty Bill Gates into a premature retirement. Early in-the-know investors are already getting rich off the three companies that control its fortune-making future. You've heard of one of them, but probably not the other two. To find out what they are, click here to watch this shocking video.


Read/Post Comments (7) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 24, 2013, at 10:06 AM, PedroHMG wrote:

    Useless information not based on fact. Another article that was a complete waste of time.

  • Report this Comment On November 24, 2013, at 10:36 AM, skippywonder wrote:

    I don't think the author knows what the meaning of the word "cool" is. She says the google watch will be cheaper than "the still non existent iWatch". That's not cooler, that's just cheaper. And then again, she uses stats saying that Android is outselling iOS. Well Windows outsold OSX. Does that make Microsoft cooler than Apple?

    Then the mention of Google Glass and the word cool in the same sentence is frankly just an embarrassment. Google Glass is lots of things. Cool is not one them.

    And finally, snow globe shopping? Seriously? That just sounds like adding bells and whistles to distract from how ordinary and unexciting your products are. Seems like something Microsoft would do.

    This article is weak enough for Seeking Alpha. It's that "cool".

  • Report this Comment On November 24, 2013, at 1:58 PM, larryw101 wrote:

    Another useless Apple bashing article by another Motley Fool nobody author.

    This author has zero credentials, just look at her profile. There's nothing listed. Unbelievable !

    Someone please tell me where Motley comes up with these clowns to write for them.

    She is totally clues and just throws out statements with nothing to back up her claims.

    Motley continues to do downhill with this type of cheap, amateurish journalism.

    This was a complete waste of time to read and Motley doesn't even care about the feedback. All they are interested in advertising revenue not quality investment advice.

    SHAME ON MOTLEY ! !

  • Report this Comment On November 24, 2013, at 3:29 PM, slapppy wrote:

    That's stupid. Google guilty of bypassing privacy purposely and you think this company is cool? They make products to disrupt market and sell at a loss? That's cool? That's stupid.

  • Report this Comment On November 24, 2013, at 3:37 PM, rmgt008 wrote:

    The article boiled down, essentially, to: "Here are five reasons elephants are cooler than pencils!"

  • Report this Comment On November 24, 2013, at 5:19 PM, buyreal wrote:

    I use a HTC Android phone but I have to disagree with this author's rather subjective opinion. Want to know what's in or cool? Just ask the kids in schools. My kids & their friends in high schools all have iPhone gen 4/5 or waiting to get one. And the ultimate in-you-face comment to the author, quote from one of the kid's friend "the ones that carry Androids all want an iPhone.", yeah...

  • Report this Comment On November 24, 2013, at 8:22 PM, JimR wrote:

    This is a narrow view of these two companies! When you look at most surveys, the gifts most kids want for Christmas are iPhones and iPads. Nothing rivals the IOS App store in selection and if that is not enough, Cool has been redefined by Apple in the way of iTunes. You cannot truly be cool, if you do not have a devise that can down load the latest from iTunes! Google is an important part of our every day life, but know body does cool like Apple!

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