"Black Friday is our Super Bowl, and we plan to win." So said Wal-Mart's (NYSE: WMT ) chief marketing officer Duncan MacNaughton. And exactly how does Wal-Mart plan to crush the competition this Black Friday?: By rewriting the old rules on everything from its door-buster deals to its price-matching policies. With Wal-Mart changing the rules of Black Friday, shoppers need to use new strategies to score the best deals, too. Here Alison Southwick and Dayana Yochim show you how to shop like a champ this Black Friday at Wal-Mart.
Will holiday sales be enough to bring Wal-Mart back from the brink?
Wal-Mart really needs this holiday season to pay off if it wants to remain a major player in today's competitive world of retail. It would do well to copy a few of the moves from two retailers with especially good prospects. We talk about these two companies in this special free report: "The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail." In it, you'll see how these two cash kings are able to consistently outperform and how they're planning to ride the waves of retail's changing tide. You can access it by clicking here.
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