Why Shares of 3D Systems Surged Today

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3D Systems (NYSE: DDD  ) was a market leader on Monday, with shares jumping 4.1% for a daily high of $78.25 after the company introduced the first ever, continuous tone, full-color plastic 3-D printer to hit the market. The first of its kind, 3D Systems' new ProJet 4500 3-D printer works with the company's ColorJet Printing technology -- making it easy to use and sustainable to operate, according to the company.

Source: 3D Systems

"For the first time ever, users can get directly out of a 3D printer real-use parts, vibrant models, and functional prototypes in full color, quickly, accurately and affordably," said Buddy Byrum, 3D Systems' VP of product and channel management. Innovation is in 3D Systems' DNA. Last month, the company unveiled the first 3-D scanner designed specifically for consumers and available at an entry-level price of just $399.

3D Systems has not yet revealed what the price point will be for its new ProJet 4500 printers. However, as the industry's only continuous tone full-color printer it certainly won't be in the consumer price range. The new device will be on display tomorrow at EuroMold 2013 in Frankfurt, Germany. Shares of 3D Systems are up more than 111% so far this year.

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