Krispy Kreme's Sweet Run

By Chris Hill – Dec 3, 2013 at 5:10PM

NYSE: KKD

Krispy Kreme Doughnuts, Inc.

After a fantastic run, Krispy Kreme gets hammered today. What was behind this stock's double-digit fall?

On Tuesday's edition of MarketFoolery, host Chris Hill and Motley Fool analysts David Hanson and Bryan White take a deep dive into the biggest stories for investors today.

Even though Krispy Kreme's (KKD) Q3 profit rose 34%, with same-store sales growth for the 20th consecutive quarter, KKD stock took a major blow today. In the lead segment on today's MarketFoolery, David and Bryan discuss why the market reacted so negatively to the company's same-store sales and guidance, and why "cannibalization" may have just become a four-letter word to the company. They then tell investors what they think of the stock today, and what Krispy Kreme's prospects for the future look like.

Fool contributor Bryan White, Chris Hill, David Hanson, and The Motley Fool have no position in any of the stocks mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.