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Was the Not-So-Cheap iPhone 5c a Smart Move After All?

When Apple (NASDAQ: AAPL  ) announced the iPhone 5c in September, there was a sense of disappointment on the Street. The iPhone 5c was speculated to be Apple's answer to the fast-growing and enormous Chinese market, where iPhones remain too expensive for many of the country's residents. But this wasn't Apple's plan. The discussion erupted: Did Apple make a mistake with the iPhone 5c?

Apple priced the iPhone 5c at $549, just $100 shy of its flagship iPhone 5s pricing. Clearly a low-cost iPhone wasn't Apple's goal. If anything, the goal seemed to have been to beef up its options at the high end. With pricing diverging so radically from speculation, there was initially a stream of disagreement in the media. Rumors that Apple was cutting iPhone 5c supply orders didn't help, either.

Since then, sentiment surrounding Apple's iPhone 5c has lightened up. And a new report from Kantar Worldpanel provides a very positive look at how the iPhone 5c is faring. Fool contributor Daniel Sparks takes a look at the data in the video below.

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Read/Post Comments (7) | Recommend This Article (3)

Comments from our Foolish Readers

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  • Report this Comment On December 05, 2013, at 10:22 PM, peanutgalerygeek wrote:

    I thought the 'cheap' iPhone was going be one of the fours. The 5C was supposed to be somewhere in between.

  • Report this Comment On December 05, 2013, at 10:25 PM, iParadigm2watch wrote:

    Fool needs to put some people on its videos that can speak well. I've watched three this week and no one is easy to listen to, let alone watch....lo...

    Give these people some speaking classes or something already.

  • Report this Comment On December 06, 2013, at 12:39 AM, Zendwell wrote:

    What do you want, a news reporter? The guy relayed the info just fine..

  • Report this Comment On December 06, 2013, at 2:09 AM, johnestromjr wrote:

    Dan, good information re the 5C but need to practice reading teleprompter a bit more. You were a bit rough a couple of moments during your presentation. Fool on! :)

    PS The primary reason for the 5C was China Mobile's 750 million customers who, most, can't afford the 5S but want an Apple device.

  • Report this Comment On December 06, 2013, at 7:20 AM, Mathman6577 wrote:

    Now that Apple and China Mobile agreed to a deal there should be a lot of all (5s, 5c, and 4s) iPhone models sold in China now -- some analysts project 17M to 20M in the first year.

  • Report this Comment On December 06, 2013, at 8:32 AM, jdmeck wrote:

    I think it was a great move. It's a great starter phone for the younger set, and it pushes the older crowd to the higher end version.

  • Report this Comment On December 07, 2013, at 12:25 PM, PolicyGuy wrote:

    Interesting thoughts, Dan. I'm not sure why people are criticizing your delivery. I'm a former university professor, and your presentation was good.

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