Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



It's Not Just iPads and iPhones Selling Well for Apple This Holiday Season

At just 15% of revenue, Apple's (NASDAQ: AAPL  ) Mac segment doesn't get as much attention as it used to. Back up even just five years and Macs accounted for nearly half of Apple's revenue in some quarters. They had a huge influence on Apple's performance:

Source: Data retrieved from quarterly filings.

Since Apple introduced the iPod in 2001, however, Mac sales have declined as a percentage of total sales very rapidly. But that doesn't mean Apple's Mac segment isn't doing well. In fact, its looks like the Mac may outsell every one of its peers this holiday season, according to one study.

Apple's latest iMac. Source: Apple.

Apple desktops score big with consumers in November
Apple desktops are the most sought-after desktop computer this holiday season, according to market research firm Parks Associates. This is a first for Apple, according to John Barrett, director of consumer analytics at Parks Associates. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories," Barrett explained. The study measures intent to purchase a particular brand.

The impressive holiday demand for the Mac comes after a major design revision in late 2012 that made the iMac even sleeker. Apple is also slated to launch its radically redesigned Mac Pro in December.

Loads of iPresents this Christmas
But Apple topped more than the desktop category. The brand also ranked No. 1 in "tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV)," according to Parks Associates.

That said, it's worth noting that many consumers often change their minds after they express their intent to purchase a particular brand. Barrett explained:

For example, with streaming media players, Apple is the preferred brand, but many shoppers ultimately end up getting a Roku. Last year, among younger (18-34) shoppers for this device, 34% planned to buy an Apple, and 15% planned to buy a Roku. In a later survey of actual purchases, we found 24% bought an Apple TV and 29% bought a Roku player.

Still, the sentiment toward the Apple brand this Christmas suggests the company likely won't have trouble meeting its guidance for its biggest revenue quarter ever. Apparently the Street agrees, as sentiment toward Apple stock is slowly turning increasingly positive. The stock is up more than 6% since the company reported fiscal fourth-quarter results on Oct. 28. 

A pulse check
That Apple's desktop computer ranked as the most sought-after brand during the holidays for the first time is more evidence the company's brand is still doing well with customers. And this isn't the only study that points to a solid holiday season for the company: Localytics sales data suggests that Apple devices are selling very well during the holidays.

The outlook for Apple's holiday performance looks jolly.

Find out why this analyst is investing six figures in one stock
This incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool's chief technology officer is putting $117,238 of his own money on the table, and why he's so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2755520, ~/Articles/ArticleHandler.aspx, 10/1/2016 6:45:57 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 9 hours ago Sponsored by:
DOW 18,308.15 164.70 0.91%
S&P 500 2,168.27 17.14 0.80%
NASD 5,312.00 42.85 0.81%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2016 4:00 PM
AAPL $113.05 Up +0.87 +0.78%
Apple CAPS Rating: ****