Intel Can’t Afford to Miss Windows Phone

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Every phone based on Microsoft's (NASDAQ: MSFT  ) Windows Phone comes powered with a Qualcomm (NASDAQ: QCOM  ) processor. This is probably more of an artifact of the fact that no other merchant chip vendor has a credible high-end processor and modem solution for phones/phablets. But it is rather troubling that Intel (NASDAQ: INTC  ) -- the merchant chip vendor best equipped to go toe-to-toe with Qualcomm at the high end -- made no mention of Windows Phone support at its recent analyst day. This is a mistake.

Windows Phone is good for the long-haul
It is completely understandable that Intel, given its rather difficult situation in phones, would choose to allocate the vast majority of its development resources to handsets based on Google's (NASDAQ: GOOGL  ) Android; frankly, the return on investment there is probably much greater, given the massive unit volumes on Android compared to those of Windows Phone. Handsets based on Android comprise 81% of the smartphone market with Windows Phone (i.e. Microsoft/Nokia) coming in at a paltry 3.6%.

That being said, investing -- either as individual investors in common stock or for corporations in new businesses -- is about trying to figure out where the growth is going to be rather than on where it has already been. The Android handset market is going to grow. Even with Samsung holding 39% of the Android handset TAM "captive" with its own chips -- or with intentions to use its own chips long-term -- there's plenty of volume to be had.

However, it's tough to ignore that Windows Phone shipments have about tripled, year over year, in the third quarter of 2013. The platform comprised 3.6% of all handset shipments -- up from 2% just a year ago.

Microsoft's Windows Phone platform will continue to grow, and with Microsoft's massive financial resources backing Nokia's old handset division, it's tough to imagine that Windows Phone won't be a major force in the smartphone market over the long haul. Is it likely to be as popular as Android-based handsets? No, but there's a very real chance that -- thanks to Microsoft's willingness to compete across different price points -- unit volumes could meet or even exceed those of Apple's iOS at some point over the next five years.

Intel needs to be in on this
While Intel chases Android, it seems to be completely neglecting Microsoft's Windows Phone. The company has had a few job listings pop up periodically, asking for developers with Windows Phone experience. But it's puzzling that the company did not announce its intentions to play on Windows Phone at its recent analyst day. Indeed, the company's party line has been that it wants to be the "port of choice" on every relevant platform, and has even gone so far as to beat its chest about its presence in Chromebooks.

But where's the Windows Phone push? Where's the deepening of the relationship with Microsoft, the world's largest and arguably most important software company? Intel routinely touts that Windows 8.1 is a great opportunity, particularly given the advantages that being able to produce x86 processors brings to the tablet. However, each day that Intel doesn't participate in Windows Phone is just another day that the ARM (NASDAQ: ARMH  ) ecosystem -- led, in this case, by Qualcomm -- becomes a more important, deeply entrenched part of the Microsoft ecosystem.

Foolish bottom line
Intel's smartphone efforts have been valiant on the software side, but for whatever reason, the company simply has been making poor decision after poor decision when it comes to smartphones. Further, the company seems to be taking tablets -- which, admittedly, threaten the company's low-end PC chip lines more than phones do -- much more seriously than smartphones. Part of this is due to the company's communications chips not quite being up to snuff with Qualcomm's. But even on the applications processor front, Intel is still not where it needs to be.

Thanks to the ubiquity of Android, Intel can probably make a meaningful business in smartphones if it can provide a truly competitive, Android-compatible suite of processors. However, with much of the Android market held captive by Samsung, and with Qualcomm's deep relationships with all of the Android vendors, ignoring Windows Phone looks to this Fool like leaving money on the table.

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Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 09, 2013, at 12:34 PM, techy46 wrote:

    Windows Phone, like other high end smart phones, requires and APU with integrated LTE which is not available from Intel yet. It will be 2015 before Intel has a chip for Windows Phones.

  • Report this Comment On December 09, 2013, at 4:45 PM, symbolset wrote:

    Windows Phone doesn't have enough volume to even twitch Intel's meter.

  • Report this Comment On December 09, 2013, at 6:54 PM, johnestromjr wrote:

    This consumer will NEVER buy a Window's smartphone. Microsoft is not a company that produces a quality anything. I was "forced" to buy a PC with Win OS but they've managed to totally ruin their latest "gem" Win8 that I'll not be back. There are a LOT of us that despise Microsoft and will not buy anything they produce.

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