Microsoft Is Terrified of Chromebooks

Despite Google's (NASDAQ: GOOGL  ) modest success in Chromebooks, Microsoft  (NASDAQ: MSFT  ) is clearly scared. So much so that Microsoft has begun an aggressive anti-Chromebook marketing campaign in an attempt to undermine their potential as computing devices. In the third quarter, Samsung was the top Chromebook vendor with approximately 650,000 units shipped -- in a market of nearly 82 million total PC units.

That may be a drop in the bucket for now, but the theoretical threat remains. Microsoft highlights that Chromebooks are only for users who don't need local storage or much processing power and are ready to migrate all their digital possessions into the cloud -- which most people aren't ready for. Still, Microsoft could actually be building brand awareness of Chromebooks, as many mainstream consumers may not be well versed in what they are.

In this segment of Tech Teardown, Erin Kennedy discusses Microsoft's aggressive ads with Evan Niu, CFA, our tech and telecom bureau chief.

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Read/Post Comments (9) | Recommend This Article (0)

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  • Report this Comment On December 09, 2013, at 9:15 PM, armee23 wrote:

    Samsung did it to apple, is all fair game. If Chromebook is better laptop versus windows, lets just consumer decides.

  • Report this Comment On December 09, 2013, at 9:35 PM, Drichter wrote:

    They have no reason to be terrified, but their PR and marketing are handled by complete imbeciles.

    When they could be putting all their efforts into highlighting the real advantages of their own products, they instead stoop to the level Apple sunk to in the Vista days.

    It's poor form and should really stop.

  • Report this Comment On December 09, 2013, at 9:37 PM, SuntanIronMan wrote:

    I wouldn't necessarily say it is an anti-Chromebook campaign, but more of the continuation of their overall anti-Google campaign (complete with anti-Google merch like t-shirts and coffee mugs, haha).

    I don't think Microsoft is actually that afraid of Chromebooks specifically. But I do think Microsoft is afraid of Google in general.

  • Report this Comment On December 09, 2013, at 10:47 PM, tjc206 wrote:

    Actually, they are just pointing out that they are pieces of crap that you can't do anything with.

  • Report this Comment On December 09, 2013, at 11:54 PM, GameBot wrote:

    yes ms is cowered in fear.

    and

    TMF has fallen to click bait silly posts.

  • Report this Comment On December 10, 2013, at 1:28 AM, kellenbmiller wrote:

    You have to bje afraid of something that can change it stripes in the middle of the stream like google can do. Google is not tied by stock holders to have a OS to sell. So they can walk away, push the reset button and give people what they want. MS is tied down and is questioned at every turn. It seems if MS had the market share of Search that Google has they would be in court paying humongous fines. Hind sight is 20/20. But any one that can't see MS going up is blind. They produce enough changes to make up for any OS that comes to the Market.

  • Report this Comment On December 10, 2013, at 10:59 AM, CharlesClarke3rd wrote:

    Educating the consumer so idiots like you do not buy a piece of crap and waste all thier money on it so they can't buy a real PC, is not being scared of Google ChromeCrap. Its being good to your user base. Stop writing trash and I won't have to keep insulting you worthless piece of crap.

  • Report this Comment On December 10, 2013, at 11:29 AM, badgerzilla wrote:

    I don't know a single person who would even turn a computer on if there were no internet.

  • Report this Comment On December 11, 2013, at 2:46 AM, symbolset wrote:

    They should be terrified. We are nearing the end of their saga.

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