Shares of 3D Systems Are Going Crazy, but Should You?

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis. 

What: Shares of popular 3-D printing company 3D Systems (NYSE: DDD  ) jumped 4% in today's trade after Deutsche Bank initiated  coverage on the stock with a buy rating.

So what: Analyst Sherri Scribner has put a price target of $95 per share on 3D Systems stock. Even after the 4% pop, that represents a 20% upside from today's price of $79 a share. Scribner believes that 3D Systems is "well positioned to benefit from the growth in the nascent additive manufacturing industry through its extensive technology portfolio." Scribner considers 3D Systems' increased materials and services offerings as the key to greater margins in the future.

The news about 3D Systems' ratings upgrade had ripple effects on the industry, with shares of voxeljet jumping 5%, and those of Stratasys and ExOne gaining roughly 2% each in morning trade. Scribner believes that growth in the 3-D printing industry has just taken off, and she considers 3D Systems to be "one of the key beneficiaries" in the future. That makes sense, given 3D Systems' aggressive growth moves and best-in-the-industry financials.

Now what: After launching several innovative printers this year, 3D Systems announced 12 new products at last week's EuroMold trade show, including the first-ever, full-color, plastic 3-D printer: the ProJet 4500. Last month, 3D Systems sent the market into a tizzy after it struck a multiyear agreement with Google's Motorola to create a printing system to manufacture modular smartphones.

With behemoths like General Electric and Rolls Royce also putting their weight behind the 3-D printing technology, it's a revolution one can't afford to miss; and 3D Systems looks like the best bet if you want to ride the 3-D printing wave. A leading innovator, the company is poised to stay at the forefront in the industry. What's more, 3D Systems is one of the few companies that are generating greater free cash flow than net income, which certainly strengthens its case further.

Several analysts have upped their price targets for 3D Systems' stock just this month, and Deutsche Bank is the latest to join the league. Having gained 105% year to date, 3D Systems stock may appear pricey. But if you can handle volatility and be patient, you may have nothing to regret years down the line even if you jump in at today's price.

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