Let's give Twitter (NYSE: TWTR ) some credit. As big as the social-media giant is, it's nimble enough to reverse course when a strategy doesn't prove popular.
Twitter decided to update its blocking policy earlier in the week. Instead of blocking someone from access or reacting to someone's tweets, the new policy merely lets the blocker ignore those actions. It mutes them -- it doesn't suppress them. Naturally this didn't go over well with some of the Twitterati, fearing that it would be easier to bully or harass those on the site.
Twitter reacted quickly. By Friday morning it had publicly reversed course. It's as if Twitter planned this all along, similar to when Coca-Cola changed its formula, conveniently rolling out Coca-Cola Classic just as folks were complaining about New Coke. It's great to see a company respond so quickly -- within hours, really. Then again, if any company could've picked up the rumblings quickly of trending sentiment it would have to be Twitter.
Well done, Twitter Classic.
Briefly in the news
And now let's take a quick look at some of the other stories that shaped our week.
- Going to the restaurant may never be the same. DineEquity's (NYSE: DIN ) Applebee's announced that it will place tablets -- 100,000 in total -- at every table next year. The move will allow guests to order from the screens, play games while they wait for their grub, and then swipe their plastic to pay. I guess the chain is taking the "wait" out of "waiter," though it insists that this is not a labor decision.
- Triangle Petroleum (NYSEMKT: TPLM ) wasn't the right shape for the market this week, sliding after posting lower-than-expected earnings in its latest quarter. It was still an impressive quarter of growth for the energy explorer, making the stock's hit a potential buying opportunity.
- J.C. Penney (NYSE: JCP ) is shaking up its produce lines. The struggling department-store chain is scaling back Joe Fresh and some of the other lines introduced by ousted CEO Ron Johnson. The move will clear the way for what should be more lucrative private-label apparel brands. Here's one more reason not to trust any strength in comps this quarter, since they may very well be the result of margin-obliterating inventory clearance sales.
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