Disney's Banking On "Saving Mr. Banks"

Disney (NYSE: DIS  ) is no stranger to putting out a movie that it can milk on more levels than the obvious. Remember the Country Bear JamboreeThe Pirates of the Caribbean, and Haunted Mansion movies that connected viewers with existing theme-park attractions? Well, the family-entertainment giant may have its biggest multifaceted winner in play when Saving Mr. Banks hits theaters next weekend.

The movie details the challenges that Walter Elias Disney had in getting Mary Poppins author P.L. Travers to buy into his vision of how her literary work should be portrayed on the silver screen. The movie stars Emma Thompson as Travers and Tom Hanks as Disney.

Hanks is no stranger to Disney. He was the star of Splash, the movie with which Disney introduced Touchstone Pictures as a brand to put out live-action releases for older audiences. Hanks is also the voice of Woody the sheriff in the Toy Story movies.

A movie in which Disney himself is a pivotal character may seem like a big gamble, but the studio knows what it's doing. Several scenes were filmed in Disneyland, giving the film the mother of all product placements. It's also not a coincidence that the release happens to coincide with what will next year be the 50th anniversary of the 1964 cinematic debut of Mary Poppins. Disney even introduced an anniversary edition of the movie for the home video market on Tuesday, including its first release on Blu-ray.

Nice timing, Disney.

There's also the nature of the release. Putting out a movie this late in December isn't just a play for holiday audiences. Disney is probably hoping that the sentimental feel-good flick helps catapult Hanks or Thompson toward an Oscar nomination. 

Fans of Mary Poppins know that a spoonful of sugar helps the medicine go down, but a theatrical release that will enhance several of Disney's media pursuits is even sweeter.

Disney wants to win in your living room
Disney himself knew the importance of getting into homes to promote his properties, and that's how the Wonderful World of Disney series was born. The stakes are even higher now. Television, as we know it, is on the verge of a transformation. The companies that prevail in this epic disruption could go on to earn their shareholders untold sums of money. And the companies that lose could very well end up in bankruptcy court within a matter of years. With this in mind, our top technology analysts created a groundbreaking free report that sorts out the likely winners from the losers. In doing so, they reveal the handful of companies that are best positioned to make their shareholders exceptionally rich over the next few decades. To download this invaluable free report before the rest of the market catches on, simply click here now.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2765349, ~/Articles/ArticleHandler.aspx, 4/19/2014 8:59:01 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement