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Will Mercedes' New AMG Sports Car Destroy Porsche's 911 Turbo?

2015 SLS AMG GT Final Edition. Photo: Mercedes-Benz. 

Like all good things, the run of Daimler's (NASDAQOTH: DDAIF  ) Mercedes-Benz SLS AMG is coming to an end. While this is sad news for Mercedes enthusiasts, there is a silver lining: Mercedes is currently working on a new AMG sports car, and it's rumored to rival Volkswagen's (NASDAQOTH: VLKAY  ) Porsche 911 Turbo. Even better? It's significantly cheaper than you'd expect.

The AMG sports car
Mercedes' new sports car is still being developed under the codename "C190," but here's what we know. First, thanks to spy shots, the C190's look is said to be similar to the SLS but is significantly shorter. In addition, the C190 will have conventional doors, is a pure two-seater, and is said to be the first Mercedes that'll be powered by a new twin-turbocharged 4.0-litre modular V8, which is rumored to produce close to 500 horsepower.

More importantly, with that much horsepower, the C190 is close to Porsche's 2014 911 Turbo, which has 520 horsepower. And that's not the only way Mercedes hopes to challenge the 911. Auto Car reports that a Mercedes source hinted that the C190 will go 0 to 62 in "well under 4.0 seconds," will have a top speed of 190 mph, and will get around 30 mpg. And it'll be priced slightly above $100,000 -- still incredibly expensive, but nowhere near the 2014 SLS' MSRP of $208,000. Moreover, with this price Mercedes is hoping to see significant volume -- relative to a high-priced sports car, that is.

Porsche 911 Turbo. Photo: Porsche.

The 911 takedown?
The 911 Turbo is truly an impressive car. In fact, the BBC's TopGear said that it's "perhaps the ultimate everyday supercar." Coming from TopGear, that's quite a compliment. In addition, the 2014 911 Turbo has a starting MSRP of $148,300, can go 0 to 60 in 3.2 seconds, and has a top track speed of 195 mph. Consequently, the C190 will face stiff competition if it hopes to win sales from the 911 Turbo -- and make no mistake, these two cars will compete for sales.

Though it's too soon to tell which car will come out on top, it's highly unlikely the C190 will destroy the 911 Turbo. Porsche has a strong following, and while the C190 could put a damper on 911 Turbo sales, it's highly unlikely that the C190 will completely take over.

What to watch
Regardless of who wins the title of "ultimate everyday supercar," both Mercedes and Volkswagen have seen incredibly strong sales this year and have significant growth possibilities going into 2014. Volkswagen boasts significant market share in China, which is one of the fastest-growing luxury auto markets, and Mercedes has also seen its brand gain significant traction. Even better for Mercedes is that as 2013 draws to a close, the title of top-selling luxury-auto brand in the U.S. looks like a lock. Consequently, both of these auto manufacturers could make great additions to your investing portfolio.

Strike it rich by investing in China's auto boom
Do you want to be able to afford a C190 or 911? U.S. automakers boomed after World War II, but the coming boom in the Chinese auto market will put that surge to shame! As Chinese consumers grow richer, savvy investors can take advantage of this once-in-a-lifetime opportunity with the help from this brand-new Motley Fool report that identifies two automakers to buy for a surging Chinese market. It's completely free -- just click here to gain access.

Read/Post Comments (7) | Recommend This Article (13)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 14, 2013, at 4:17 PM, DS527 wrote:

    "Destroy" the 911 Turbo? Good luck with that! Better make that Mercedes AWD, like the 911 and make it lighter than the 911 if they want to have any hope of even being close to competing with it.

  • Report this Comment On December 14, 2013, at 5:44 PM, drnutterbutter wrote:

    lots of hyperbole in this article, Porsche owners are very loyal and M-B has been absent from the competition scene for many years. Very hard to believe that this is a credible threat to the turbo. just like the GT-R, only a pretender to the throne

  • Report this Comment On December 14, 2013, at 7:10 PM, bcweir wrote:

    Royal needs to get over himself/herself. World War II has been OVER for nearly 70 years. How long do you intend to hold a grudge? Hitler is DEAD. So is Mussolini, Emperor Hirohito, etc. As Tonenine pointed out, Henry Ford sympathized with Hitler too -- oh did you know Henry Ford is dead too?

    So while you're carrying a seven decade grudge against dead despots, the rest of the world has moved on.

    Perhaps WALKING is more relatable to you than leaving the past in the past, Royal.

  • Report this Comment On December 14, 2013, at 10:07 PM, SKULLTAKER wrote:

    So I guess the Black Series Benz E-63 S that came out in September with 580 Horses is Slow, some reporters should be Vetted for being Idiots.

  • Report this Comment On December 15, 2013, at 6:46 AM, leighlym wrote:

    The Merc is heavy and ugly. The 911 is bodily outdated - time to rethink.

  • Report this Comment On December 16, 2013, at 7:54 AM, sagebrush52 wrote:

    Mercedes is the sorriest car on the road. Had a SL600. I am going to cut there lousy products from now on. Won't stand by there customers, worse reliability in the industry. Don't believe me check it out for yourselves. Would'nt have a chance with 911. Everybody finding out about there greedy as s priced lemons.They ought to go out of business.

  • Report this Comment On January 22, 2015, at 11:37 AM, RuelSpot wrote:

    Anything is possible... If the price is right and performance and handling is tight, then why not.

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