Ford Overtakes Toyota in China

The new Ford Mondeo is China's version of the Fusion sedan. It arrived at Chinese dealers in August, and sales have been strong. Photo credit: Ford Motor Co.

Ford  (NYSE: F  ) had a great year in China last year. Its Focus was China's best-selling vehicle family, and sales were up big. But that was nothing compared to what we've seen in 2013: Through November, the Blue Oval's sales in China are up a whopping 51%.

That growth rate is far beyond what big rivals like General Motors  (NYSE: GM  ) and Volkswagen  (NASDAQOTH: VLKAY  ) have managed to put up this year. And Ford recently passed giant Toyota  (NYSE: TM  ) in Chinese-market sales. What's Ford's secret? 

Ford's secret is that the company's current lineup has hit a "sweet spot" with Chinese customers. Quite a few middle-class Chinese folks say they want a new car that's nice, well-equipped with lots of high-tech features -- but that isn't flashy or ostentatious. Many of those customers find that Ford's latest products are just what they wanted.

In this video, Fool contributor John Rosevear looks at the latest numbers from China and at how Ford is already moving to keep this great growth story going over the next few years.

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  • Report this Comment On December 18, 2013, at 12:15 PM, A9930thTA wrote:

    This article doesn't tell the whole story about sales in China. Yes Fords sales may be up 51% but thats because they had such small sales numbers to begin with. If you sold 4 cars in 1 year and then 6 the next year your sales are up a whopping 50%! BIG DEAL!

    GM has been seeing 10% sales increases each month which amounts to larger sales increases over Fords yet nobody is talking about that because they are strictly looking at percentage gains which mean NOTHING! If Fords sales are up 50% and unit increase is 25,000 which GMs are up 10% and unit increase is 37,500 who do you think is doing better?

  • Report this Comment On December 18, 2013, at 2:07 PM, AmericanFirst wrote:

    Let's see,

    The GM story would not even be in China if not for an $80B gov. restucturing of GM's Balance Sheet where taxpayers and bondholders were fleeced. We know the taxpayers have lost approx. $10.5B, the GM bondholders were fleeced for $30B and future income that was vital to many pension / individual retirement accounts. Ford is still in the process of restucturing their business world wide on their dime. Ford has NOT defaulted on any loan whether it be from the gov.

    ($5.9B DOE Loan), financial institutions or bondholders. Prove me wrong!

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