This Possible Apple Disruption Is Stalling

After inadvertently shaking up the gaming industry, Apple  (NASDAQ: AAPL  ) unveiled a new feature with even more disruptive potential over the summer. iOS 7 includes support for third-party hardware controllers for the first time, evolving the platform for developers and accessory vendors alike. However, the initial forays are falling flat. Logitech and Moga have each released controllers, but reviews suggest that both fall short. They're overpriced at $100 and build quality and functionality are both lacking. Furthermore, not many games have been optimized for them.

While Apple is typically quite good at spurring innovation within its platform, it's facing more of a challenge this time around. The move faces a chicken-and-egg problem between hardware vendors and game developers. Other companies are targeting Android for handset gaming, as Android has long supported hardware controllers. Expanding iOS further as a gaming platform would be a nice win for Apple, but as it stands there are still plenty of reasons to buy iDevices.

In this segment of Tech Teardown, Erin Kennedy discusses iOS 7 with Evan Niu, CFA, our tech and telecom bureau chief.

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  • Report this Comment On December 18, 2013, at 9:56 PM, larryw101 wrote:

    Another worthless article by Evan Niu. What's the point of this article, or for that matter, the other article you wrote today telling readers why Apple went down today?

    Do you honestly think that even the most average Apple follower wasn't already aware that the drop today was due to China Mobile and one of Apple's suppliers? Where's your insight, your recommendations, your predictions?

    All you ever do is repeat things that people already know and make an article or video out of it. It's so amateurish.

    I swear, you could write a story about today's weather just for the sake of pumping out an article.

    Please, write something worthwhile for readers. You make a better parrot than a financial journalist.

    It seems lately that Motley Fool is more interested in quantity than quality journalism. IMO.

  • Report this Comment On December 18, 2013, at 11:19 PM, secularinvestor wrote:

    @ larryw101

    You’re quite right. Erin Kennedy and Evan Niu come from the Samesung school. They are plagiarists, even using the same chicken and egg metaphor as the Verge. Why do they insult and bore Motley readers by regurgitating other people's articles?

    Apple, Logitech and others have laid the eggs. Now the chickens (Apps) are sure to follow…CLUCK,….CLUCK…..CLUCK

  • Report this Comment On December 19, 2013, at 3:04 AM, johnestromjr wrote:

    Why make this as some failing of Apple's? Those who make the controllers want to sell their products so they would be smart to build/create HIGH QUALITY devices if they want to be successful. I hope Apple makes it's own devices for gamers.

  • Report this Comment On December 19, 2013, at 10:42 AM, Saxman2 wrote:

    Anything apple will ever do will be trumpeted as a failure.let goog , amzn , or Samsung come out with a magical rat turb and the writers will spew out their high praises.

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