Why Twitter Should Be Avoided

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Few companies have demonstrated the ability to grow more rapidly than Twitter (NYSE: TWTR  ) . In the most recent three years, monthly active users of Twitter increased by 473.5%, more than double Facebook's figure of 216.2% over the same period. Granted, Twitter started from a much smaller base, but that is incredible growth nonetheless. From 2010-2012, Twitter expanded its top line by 1,120%,outpacing all members of the S&P 500 during that stretch. Yet, Twitter still seems like a bad investment for one simple reason: Companies with similar market caps offer investors far more value.

Two prime examples: Food and satellite television
Since its IPO less than two months ago, shares of Twitter have more than doubled. The company's current market cap is $32.7 billion. That places it in the same ballpark as Kraft Foods  (UNKNOWN: KRFT.DL  ) which has a slightly smaller price tag, and DirecTV  (UNKNOWN: DTV.DL  ) which has a slightly higher price tag. Let's start by taking a look at some figures regarding revenue for each of these companies.

     Kraft       Twitter       DirecTV   
Market Capitalization: $32.3 billion

$32.7 billion

$34.8 billion
Generating Revenue Since: 1903*   2009 1994**
Revenue (9 months ended Sep. 30, 2013)  $13.62 billion  $422.2 million  $21.7 billion
Revenue Relative to Twitter   32.3



*Including predecessor companies
**First year of revenues from DirecTV programming services

Twitter generates less than 1/30 and 1/50 the revenue of Kraft and DirecTV, respectively. Even if Twitter could replicate its 2010-2012 revenue growth over the next three years, something even management thinks is impossible, it would still have much lower revenue than both Kraft and DirecTV. 

Enriching insiders over shareholders
As a result of its IPO, Twitter sold 70 million shares to the public, representing approximately a 12.9% stake in the company. In conjunction with its IPO, Twitter's prospectus revealed that 63.5% of the total amount the company has received from selling shares came from IPO participants. In other words, those who participated in Twitter's IPO contributed nearly two-thirds of the money the company received from selling shares in exchange for slightly over one-eighth of the company. To me, that seems blatantly unfair.

Holders of the other 7/8 of the company are restricted from selling until early May, and what they do with their shares at that point will be telling indeed. Twitter will almost certainly have to issue 42.7 million additional shares in connection with outstanding options that have a weighted-average excise price of $1.84 per share. The company has also reserved 80.3 million shares for future issuance in connection with its equity compensation plans. Twitter's shareholders should prepare to experience massive dilution.

On the other hand, owners of DirecTV and Kraft can expect a boost to their proportional ownership, courtesy of share repurchase programs. DirecTV has bought back over $2.4 billion of its own stock since February, and has authorized purchases of an additional $1.59 billion worth of shares. Kraft has actually increased its number of outstanding shares by roughly 0.6% so far this year. But, don't expect that dilution to continue, as the company recently authorized a $3 billion dollar buyback program.

Positive adjusted EBITDA doesn't count as profitability
Twitter has not had one quarter of profitability, but that hasn't stopped the company from projecting financial success. It reported positive adjusted EBITDA during 2012 and the first nine months of 2013. To arrive at its adjusted EBITDA figure, Twitter ignores its significant stock-based compensation expense and violates several other accounting rules. To the intelligent investor, adjusted-EBITDA is an entirely useless figure.

Earnings on the income statement, and figures derived therefrom, are subject to managerial manipulation, meaning they don't always provide an accurate picture of a company's financial performance. Many investors consider free cash flow to be a more reliable metric. DirecTV has generated over $2 billion in free cash flow in each of the past five years. Kraft has generated $853 million in free cash flow in the initial three quarters of its first fiscal year after spinning off Mondelez International. Post-spin off, Kraft will likely generate less free cash flow than DirecTV, but dividend lovers can appreciate Kraft's juicy 3.9% yield.  

Foolish final thoughts
Twitter is an unattractive investment for multiple reasons. Two-thirds of the money Twitter received from selling shares came from public shareholders, who in exchange received little more than an eighth of the company. Overly generous equity-based compensation will almost certainly cause the holdings of Twitter shareholders to be massively diluted. Plus, there's the company's lack of profitability. Twitter's one bright spot has been phenomenal revenue growth.

But, even after such phenomenal growth, Twitter's revenue is still completely dwarfed by those of DirecTV and Kraft. The latter two companies are solidly profitable and are increasing, rather than diluting, the proportional ownership of current shareholders through generous buyback programs. DirecTV and Kraft are both quality investments, but Twitter is pure speculation. Investors who pass up DirecTV or Kraft in favor of buying Twitter will likely regret it.

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Read/Post Comments (4) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 25, 2013, at 8:35 AM, Windman wrote:

    I think that Ryan Palmer did an excellent job with this report. The picture on Twitter is much clearer now. I just wish I had read it before I shorted the stock. Keep up the go work.

  • Report this Comment On December 26, 2013, at 8:20 AM, expoiltthespread wrote:

    it probably should be more than just avoided, but downright shorted. Its market cap exceeds that of the three largest US grocery chains combined (KR, SWY and SVU). To make matters worse, TWTR's sales are expected to jump 72% in 2014 (a difficult task) to $1.13 billion. The combined sales of the big three are a whopping $153 billion or 153 times greater than TWRT's. The big three's combined dividends (SVU does not pay a dividend) of $1.3 billion still exceeds TWRT's forecasted revenues. TWRT is expected to have a bottom line in the red in 2014, while the three grocery retailers will chalk up $2 billion to their bottom lines. Either the grocery giants are way undervalued or TWRT is way overvalued. I choose the latter.

  • Report this Comment On December 26, 2013, at 1:01 PM, CatchTwentyTwo wrote:

    Ryan, Great Job. I couldn't agree more with you analysis. There is such a disconnect between price and valuation of Twitter. People are just buying for the sake of buying. I have never seen a poorer key stats on Morningstar.

    When Twitter originally released the IPO price of $18 to $20 I applauded them for not getting greedy. Now, all I can say is they are a deep shade of green.

  • Report this Comment On December 26, 2013, at 7:48 PM, goscuderi wrote:

    Good job Ryan. The stock appears to have cult status now, and the valuation is absurd. People think its ads are going to be a big deal. That's possible. But Twitter hasn't announced anything new in a while, so there's no apparent reason for the stock to be going gangbusters, other than sheer speculation and hedge fund window dressing. This sort of activity is irksome.

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