What You Need to Know About SolarCity

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

SolarCity  (NASDAQ: SCTY  ) has entered the public market with a bang, gaining 625% from its IPO price in 2012. A company that installs solar panels and finances a customer's lease doesn't seem like a market-crushing solar company or a complex business to understand, but there's more to SolarCity than meets the eye.

I recently had a chance to talk to SolarCity Vice President of Investor Relations Aaron Chew and Senior Director of Communications Jonathan Bass to learn more about the company and where it's going in the future. Below is the first part of an overview of the company and what I learned from these insiders.

What is SolarCity?
On the surface, SolarCity is an installer of solar panels and a supplier of financing. But the inner workings of how the company became an installation powerhouse is important for investors to understand.

SolarCity workers installing panels on a residential rooftop. Image courtesy of SolarCity.

The first step to SolarCity's success is sales. The company has one of the best brands in solar and a massive sales force that includes phone sales, door-to-door sales, and even Home Depot outlets. A major part of the sales staff's role is educating customers on solar power and offering products that are easy to understand. The solar lease has become the fuel of SolarCity's growth because it can be offered to customers for $0 down and a lower cost of electricity than what consumers pay for the grid. Buyers don't have to worry about tax credits, installation costs, or maintenance; they just pay a set monthly amount.

For SolarCity, there are a few advantages to this model. First, it can build scale in sales, can lower installation costs with scale and acquisitions like Zep Solar this year, and can line up financing that consumers couldn't do themselves. SolarCity generates its value from this combination.

The value of solar
When SolarCity puts an installation on a residential or commercial rooftop, it sets financing and price for the project in a fashion that creates long-term value for the company. It calculates a value of the installation in what's called retained value. This is the present value of all cash flow once a project is contracted and then discounted to the present date at a 6% discount rate. So, for a 20-year residential lease SolarCity is trying to calculate the value that project will create long term.

For investors, retained value is the most important number to keep an eye on for SolarCity. At the end of last quarter, the company had $846 million of total retained value, encompassing $496 million of contracted value and $350 million of renewal value. What do these figures include and assume?

The contracted value should be a reliable number, but the renewal figure has risk because it's a prediction of whether customers will renew leases 10-20 years in the future. Chew said that for residential installations SolarCity assumes 100% renewal with about a 10% reduction in the price of energy at that time. But this is discounted over 30 years; put another way, of $35,000 of expected revenueinflow from a solar project, only about $4,000 of that is in the renewal. 

Other factors that complicate the renewal number is the fact that many commercial leases are set for 10 years and are more likely to be renewed than a 20-year residential installation. Then there's the value of having a relationship with a customer that's intangible, especially 20 years down the road. The renewal portion is an important value creator, but the exact amount of value is difficult to predict because the solar industry of a decade from now may look nothing like it does today. Still, these insights should give investors a better understanding of what retained value includes. 

Since most of SolarCity's installations are leased to users, retained value is the vast majority of the value the company creates. Investors should keep an eye on the gross figures for both contracted and renewal value, as well as retained value per watt, which will measure how much margin SolarCity creates over the long term. As long as leasing is the dominant product in overall residential solar, these three numbers will show how well SolarCity is doing. 

More on SolarCity
I'll be back tomorrow with more from our discussion, including what SolarCity sees as the future of energy storage, what securitization means for the company, and how SolarCity is positioning itself for the future.

One stock for you in 2014
SolarCity was one of the market's hottest stocks in 2013, but who will be hot in 2014? The Motley Fool's chief investment officer has just hand-picked one opportunity in our new report: "The Motley Fool's Top Stock for 2014." To find out which stock it is and read our in-depth report, simply click here. It's free!

Read/Post Comments (3) | Recommend This Article (13)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 27, 2013, at 2:10 PM, Decoy0527 wrote:

    I'm a retired auditor and even with that background am having trouble digesting the impact of estimates on the balance sheet and the income statement. For established products and industries, the estimates are usually pretty close to actual results because of what history has revealed. With Solar City, these estimates become more like a guess. Worrisome for investors is that human nature would lead the owners of Solar City to look at the issues from a very positive perspective. I look froward to more articles from you.

  • Report this Comment On December 28, 2013, at 2:51 PM, enrgee wrote:

    But Solar City will never be successful long term if they keep building lousy systems. Case in point are the stadium deals that Solar City did with great fanfare several years back. They built solar at football stadiums in Philly, DC and a few other places and because the systems were poorly designed and built they under performed and Solar City sold them to NRG who then hired a company called Standard Solar to fix them. If Solar City keeps financing bad systems, they will kill themselves long term. I see Solar City as a classic pump and dump where they are inflating their books short term and long term will be in Chapter 7. Yes I do work in the energy industry and I have done a fair number of large solar projects for clients and I never ever even considered Solar City as a viable option for projects because I expect them to crash in a couple years and then I'm left with a system with no warranty for the next 20 years.

  • Report this Comment On December 29, 2013, at 7:22 PM, oldengineer wrote:

    Hello Travis,

    Are you maintaining your position that Amazon stock is vastly overpriced?

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2776562, ~/Articles/ArticleHandler.aspx, 10/1/2016 1:19:31 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 16 hours ago Sponsored by:
DOW 18,308.15 164.70 0.91%
S&P 500 2,168.27 17.14 0.80%
NASD 5,312.00 42.85 0.81%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2016 4:00 PM
SCTY $19.56 Down -0.12 -0.61%
SolarCity CAPS Rating: ***