The 2014 Dogs of the Dow

The 2013 Dogs of the Dow beat the market by 8.4%. Will their 2014 counterparts do the same?

Jan 2, 2014 at 4:34PM

The Dogs of the Dow is one of the simplest strategies to beat the market. In 2013, it beat the Dow Jones Industrial Average (DJINDICES:^DJI) by 8.4% for a total return of 35%. Read on to find the names of 2014's Dogs of the Dow.

The strategy
Dogs of the Dow is an investing strategy that buys and holds equal dollar amounts of the 10 highest-yielding dividend stocks of the Dow Jones Industrial Average. The strategy banks on the idea that blue-chip stocks with high yields are near the bottom of their business cycles and should do much better going forward. Investors in the strategy would then get not only large dividends, but also gains in the stocks underlying those dividends.

High-yield dividends
High-yield portfolios are often dismissed as inferior to their growth counterparts. Many people fear that increasing dividend yields mean lower portfolio returns. Others think dividend payments mean management believes the business is done growing.

Evidence compiled by Tweedy, Browne refutes these beliefs. Research shows that portfolios of high-yield dividend stocks outperform lower-yielding portfolios and the market in general. In fact, a study by Wharton finance professor Jeremy Siegel found that over 45 years, the highest-yielding 20% of S&P 500 stocks outperformed the S&P 500 by three times! The highest-yielding stocks turned a $1,000 investment in 1957 into $462,750 by 2002, compared with a final balance of $130,768 if the same money was invested in the index.

After beating the Dow by 6.8% in 2011, the Dogs of the Dow underperformed by 0.2% in 2012 but came roaring back with 8.37% outperformance in 2013. The Dogs of the Dow's 34.87% return even bested the S&P 500's (INDEX: ^GSPC) 30% return.

Check out the Dogs of the Dow performance in 2013:


Initial Yield

Initial Price

2013 Performance





Verizon Communications
























General Electric








Johnson & Johnson




Dow Jones Industrial Average




Dogs of the Dow



Dogs Return vs. Dow (percentage points)



 Source: S&P Capital IQ as of Jan 1, 2014.

So who are the 2014 Dogs of the Dow?


Initial Yield

Initial Price




Verizon Communications (NYSE:VZ)



Merck (NYSE:MRK)






Pfizer (NYSE: PFE)



McDonald's (NYSE: MCD)



Chevron (NYSE: CVX)



General Electric (NYSE: GE)



Cisco Systems (NASDAQ: CSCO)



Microsoft (NASDAQ: MSFT)



Dow Jones Industrial Average



Source: S&P Capital IQ as of Jan 1, 2014.

We'll have to wait and see whether the Dogs of the Dow will outperform in 2014.

Get Rich the Boring Way
Dividend stocks can make you rich. While they don't garner the notoriety of highflying growth stocks, they're also less likely to crash and burn. And over the long term, the compounding effect of their quarterly payouts, as well as their growth, adds up faster than most investors imagine. With this in mind, our analysts identified nine rock-solid dividend stocks in this free report. To discover the identities of these companies before the rest of the market catches on, you can download this valuable free report by simply clicking here now.

Dan Dzombak can be found on Twitter @DanDzombak or on his Facebook page, DanDzombak. He has no position in any stocks mentioned. The Motley Fool recommends Intel. The Motley Fool owns shares of Intel. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers