After a stellar IPO debut in 2013, ExOne (NASDAQ:XONE) is poised to have another big year in 2014. The coming year will position the industrial 3-D printing company to take on more customers, increase awareness of its binder jetting 3-D printing technology, and expand its addressable market.

In the year ahead, ExOne will be investing heavily in growing its service center footprint and getting ISO certification, which together should help it attract a larger customer base. The service center angle is particularly important because it allows customers to benefit from ExOne's 3-D printing technology without having to purchase its printers, some of which can cost over $1 million. In addition, service centers allow ExOne to demonstrate its technology as a proof of concept, increasing its awareness along the way.

In the following video, 3-D printing analyst Steve Heller looks forward to the year ahead where ExOne positions itself to benefit over the longer term.

Fool contributor Steve Heller owns shares of ExOne. The Motley Fool recommends ExOne. The Motley Fool owns shares of ExOne. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.