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Sorry, BMW: Mercedes Just Won Best-Selling Luxury Brand for 2013

2014 Mercedes-Benz CLA45 AMG. Photo: Mercedes-Benz. 

The race was close, and BMW (NASDAQOTH: BAMXF  ) put forth a valiant effort. But it wasn't enough, and for 2013, Daimler's (NASDAQOTH: DDAIF  ) Mercedes-Benz is officially the best-selling luxury brand in the United States.  Here's what else you need to know.

Mercedes take it home
At the beginning of December, I predicted that Mercedes would take home the award for best-selling luxury brand in the United States. And with a total of 312,534 units sold for the Mercedes-Benz brand, compared with 309,280 units sold for the BMW brand, that's exactly what happened. Moreover, for 2013, Mercedes saw its best sales year ever, and it saw a 14% Mercedes brand sales increase compared with 2012.

BMW 3 Series Gran Turismo-M Sport Package. Photo: BMW.

Not that BMW did poorly. In fact, BMW also saw its best sales year, ever, and it too had a strong BMW brand sales increase of 9.9% compared with 2012. Still, after holding on to the best-selling sales title for two years, BMW has to pass it on.

Why Mercedes won
For 2013, Mercedes' C-Class was the best selling vehicle, with 88,252 units sold -- that's an increase of 8% compared with 2012. However, it should be noted that Mercedes also saw a strong sales increase thanks to its all-new CLA, which was released for sale in the U.S. in September. 2013 U.S. year-to-date sales in for the CLA came to 14,113. Further, in July -- before the release of the CLA -- Daimler CEO Dieter Zetsche said he didn't expect Mercedes to outsell BMW in 2013.

What all this means for investors
Mercedes beat BMW's U.S. sales for 2013, and this is great news for Mercedes fans, and investors. But that doesn't mean BMW isn't also a great investment. Both Mercedes and BMW have an incredibly strong following, and strong sales. Further, 2014 looks like it could also be a good year for BMW and Mercedes. Consequently, both of these companies could make great additions to your portfolio if you're looking to buy auto stocks.

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Read/Post Comments (2) | Recommend This Article (11)

Comments from our Foolish Readers

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  • Report this Comment On January 05, 2014, at 3:07 AM, anindakumars wrote:

    Over the last 1 year, mercedes has provided the best ROI both in terms of spike in stock price as well as the highest % of dividend

  • Report this Comment On January 05, 2014, at 10:06 AM, Carnut wrote:

    I leased a fully loaded BMW 7 series in 2007 and that was nothing but a big expensive lemon. The car was in the dealer for numerous times for suspension and electrical problems and when you speak to BMW USA customer care they just yes you to death without doing a actual thing about it. I would never buy and or lease another BMW vehicle again. Good for you Mercedes for being on top of the game. I'm very much interested in a Mercedes in 2015 when my current car goes off lease

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Katie Spence

Katie Spence has been a financial journalist for The Fool since 2011. She specializes in defense companies, “green" technology, autos, and robots. Follow her on Twitter for breaking news in the defense, auto, and robot industry.

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