Sorry, BMW: Mercedes Just Won Best-Selling Luxury Brand for 2013

It’s official, Mercedes-Benz is now the best-selling luxury brand in the United States.

Jan 4, 2014 at 9:30AM


2014 Mercedes-Benz CLA45 AMG. Photo: Mercedes-Benz. 

The race was close, and BMW (NASDAQOTH:BAMXF) put forth a valiant effort. But it wasn't enough, and for 2013, Daimler's (NASDAQOTH:DDAIF) Mercedes-Benz is officially the best-selling luxury brand in the United States.  Here's what else you need to know.

Mercedes take it home
At the beginning of December, I predicted that Mercedes would take home the award for best-selling luxury brand in the United States. And with a total of 312,534 units sold for the Mercedes-Benz brand, compared with 309,280 units sold for the BMW brand, that's exactly what happened. Moreover, for 2013, Mercedes saw its best sales year ever, and it saw a 14% Mercedes brand sales increase compared with 2012.


BMW 3 Series Gran Turismo-M Sport Package. Photo: BMW.

Not that BMW did poorly. In fact, BMW also saw its best sales year, ever, and it too had a strong BMW brand sales increase of 9.9% compared with 2012. Still, after holding on to the best-selling sales title for two years, BMW has to pass it on.

Why Mercedes won
For 2013, Mercedes' C-Class was the best selling vehicle, with 88,252 units sold -- that's an increase of 8% compared with 2012. However, it should be noted that Mercedes also saw a strong sales increase thanks to its all-new CLA, which was released for sale in the U.S. in September. 2013 U.S. year-to-date sales in for the CLA came to 14,113. Further, in July -- before the release of the CLA -- Daimler CEO Dieter Zetsche said he didn't expect Mercedes to outsell BMW in 2013.

What all this means for investors
Mercedes beat BMW's U.S. sales for 2013, and this is great news for Mercedes fans, and investors. But that doesn't mean BMW isn't also a great investment. Both Mercedes and BMW have an incredibly strong following, and strong sales. Further, 2014 looks like it could also be a good year for BMW and Mercedes. Consequently, both of these companies could make great additions to your portfolio if you're looking to buy auto stocks.

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Fool contributor Katie Spence has no position in any stocks mentioned. The Motley Fool recommends BMW. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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