3 Things Ford Needs to Get Right in 2014

The three factors that could make 2014 a very good year for Ford.

Jan 5, 2014 at 11:00AM

Ford

Ford launched the Mondeo sedan in China last year. The Mondeo, a close relative of the Fusion, has sold well so far. Building on that success is one thing Ford will need to do to succeed in 2014. Photo credit: Ford Motor.

What are Ford's (NYSE:F) biggest challenges in 2014? What does the company need to get right to make the year a success?

Every year brings challenges for every automaker. Competition is fierce, all around the world, and the pressures on profits are constant. But Ford faces some unique challenges in 2014. The company's renaissance in North America has been one for the history books -- but its overseas regions still need work. Meanwhile, the Blue Oval's fat profits here at home could come under pressure. It's a year when the company will need to execute exceptionally well to keep its investors satisfied.

What should Ford investors look for as 2014 unfolds? In this video, Fool contributor John Rosevear (a Ford shareholder since 2009) looks at the three biggest things that Ford needs to get right in 2014, and at how success -- or failure -- is likely to affect Ford's share price.

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Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevearThe Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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