Microsoft Bolstering Customer Chat Offerings With Parature Purchase

Microsoft (NASDAQ: MSFT  ) wants to serve customers better over the cloud.

On Tuesday, the software maker announced it has agreed to buy cloud-based "customer engagement solutions" provider Parature for an undisclosed sum. Parature's services include such online offerings as mobile customer care on a variety of devices, social customer support (i.e. discussion boards), and online chat with customer service.

Microsoft says the company will add "world-class customer self-service capabilities" to its offerings.

The purchase will add a lot of customers for Microsoft. Describing the acquisition in a press release, Microsoft noted that Parature boasts 70 million users of its services worldwide. Clients of the customer relationship management (CRM) software maker include such well-known brands as Tagged and Threadless, corporate clients including IBM, and even the U.S. Environmental Protection Agency.

Microsoft shares were up by about 0.7% in Tuesday morning trading.


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Rich Smith

As a defense writer for The Motley Fool, I focus on defense and aerospace stocks. My job? Every day of the week, I'm monitoring the news, figuring out the winners and losers, and tracking down the promising companies for you to invest in. Follow me on Twitter or Facebook for the most important developments in defense & aerospace, and other great stories.

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