TV Ratings: Marvel's 'Agents of S.H.I.E.L.D.' Just Went 11 for 11

Disney Marvel's Agents of S.H.I.E.L.D. competes with CBS' NCIS

Image source: Disney/ABC

If Disney (NYSE: DIS  ) Marvel's Agents of S.H.I.E.L.D. were a bowler, it'd need just one more strike for a perfect game.

After returning with an all new episode Tuesday following its four-week midseason pauseAgents of S.H.I.E.L.D. just marked its 11th consecutive win in the valuable men's 18-34 demographic. In addition, ABC says, the show spiked 16% in adults 18-34 from its last original episode.

As usual, however, CBS' (NYSE: CBS  )  NCIS once again won the night's top spot in the overall adults 18-49 demo, earning a solid 3.0 rating as 20.84 million viewers tuned in live. Meanwhile, Agents of S.H.I.E.L.D. settled for second place in the hour with a 2.2 rating on 6.63 million live viewers, good for a slight improvement over the midseason finale's series-low 2.1 live + same-day rating. 

Keep in mind, though, that Agents of S.H.I.E.L.D. has made a habit of gaining ground later as millions of additional people watch through their DVRs. In fact, based on the latest live + 7-day figures, Agents of S.H.I.E.L.D. went into this week's episode as Tuesday's highest-rated series overall, with a 4.8 rating in adults 18-49. By comparison, NBC's The Voice currently sits in second place with a 4.6, while CBS' NCIS stands third at 4.2.

To CBS' credit, it's admittedly more difficult to gauge the exact value of comparably novel DVR viewership numbers. But given the fact DVR penetration has risen by 2 percentage points to 49% over the last year alone, it still appears to bode well for newer shows like Agents of S.H.I.E.L.D., which formerly would have had their work cut out for them in convincing droves of dedicated fans to defect after years of watching well-established series like NCIS.

But that's also not to say Agents of S.H.I.E.L.D. absolutely needs those viewers to succeed. To the contrary, Disney should be more than happy given the show's obvious appeal to younger adult males, which already makes it an advertiser's dream and should all but ensure a second season.

And for those of you worried it may not be able to maintain its momentum after Coulson's big reveal, I'm convinced it'll continue outperforming going forward. After all, the show's creators have not only promised it'll delve deeper into the Marvel Cinematic Universe going forward, but those of you who stuck around for the end credits know Marvel's also planning big things for next week's episode.

Can't wait? Here's the sneak peak ABC aired Tuesday:

Here's how you can profit

It's no mystery Disney and CBS are making millions from their respective entertainment properties, but did you know you can benefit, too?

If you want to figure out how to profit on business analysis like this, the key is to learn how to turn business insights into portfolio gold by taking your first steps as an investor. Those who wait on the sidelines are missing out on huge gains and putting their financial futures in jeopardy. In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal finance experts show you what you need to get started, and even gives you access to some stocks to buy first. Click here to get your copy today -- it's absolutely free.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2789600, ~/Articles/ArticleHandler.aspx, 4/19/2014 6:14:56 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement