TV Ratings: Marvel's 'Agents of S.H.I.E.L.D.' Just Went 11 for 11

Returning all new after a 4-week hiatus, Marvel's "Agents of S.H.I.E.L.D." marked yet another win in this key metric.

Jan 9, 2014 at 2:43PM

Disney Marvel's Agents of S.H.I.E.L.D. competes with CBS' NCIS

Image source: Disney/ABC

If Disney (NYSE:DIS) Marvel's Agents of S.H.I.E.L.D. were a bowler, it'd need just one more strike for a perfect game.

After returning with an all new episode Tuesday following its four-week midseason pauseAgents of S.H.I.E.L.D. just marked its 11th consecutive win in the valuable men's 18-34 demographic. In addition, ABC says, the show spiked 16% in adults 18-34 from its last original episode.

As usual, however, CBS' (NYSE:CBS) NCIS once again won the night's top spot in the overall adults 18-49 demo, earning a solid 3.0 rating as 20.84 million viewers tuned in live. Meanwhile, Agents of S.H.I.E.L.D. settled for second place in the hour with a 2.2 rating on 6.63 million live viewers, good for a slight improvement over the midseason finale's series-low 2.1 live + same-day rating. 

Keep in mind, though, that Agents of S.H.I.E.L.D. has made a habit of gaining ground later as millions of additional people watch through their DVRs. In fact, based on the latest live + 7-day figures, Agents of S.H.I.E.L.D. went into this week's episode as Tuesday's highest-rated series overall, with a 4.8 rating in adults 18-49. By comparison, NBC's The Voice currently sits in second place with a 4.6, while CBS' NCIS stands third at 4.2.

To CBS' credit, it's admittedly more difficult to gauge the exact value of comparably novel DVR viewership numbers. But given the fact DVR penetration has risen by 2 percentage points to 49% over the last year alone, it still appears to bode well for newer shows like Agents of S.H.I.E.L.D., which formerly would have had their work cut out for them in convincing droves of dedicated fans to defect after years of watching well-established series like NCIS.

But that's also not to say Agents of S.H.I.E.L.D. absolutely needs those viewers to succeed. To the contrary, Disney should be more than happy given the show's obvious appeal to younger adult males, which already makes it an advertiser's dream and should all but ensure a second season.

And for those of you worried it may not be able to maintain its momentum after Coulson's big reveal, I'm convinced it'll continue outperforming going forward. After all, the show's creators have not only promised it'll delve deeper into the Marvel Cinematic Universe going forward, but those of you who stuck around for the end credits know Marvel's also planning big things for next week's episode.

Can't wait? Here's the sneak peak ABC aired Tuesday:

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4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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