Starbucks: Charging Your iPhone for Free (and Wirelessly)

Phone battery running low? Head to Starbucks

Jan 16, 2014 at 11:00AM

The Fool heads out to Vegas to check out the 2014 International Consumer Electronics Show. With more than 3200 exhibitors, including 88% of the top retailers in consumer electronics, the CES is the place to be to see what's coming up in tech.

Duracell -- a division of Procter & Gamble (NYSE:PG) -- looks forward to a time when wireless charging is available everywhere, allowing users to charge devices at gyms and coffee shops, movies and sporting events; all the places they already find themselves in the course of the day.

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A full transcript follows the video.

Austin Smith: We're here at the Starbucks (NASDAQ:SBUX) booth at CES, to look at some wireless charging technology that is installed in these tables. Tell us a little bit about what we're looking at, exactly.

Scott Eisenstein: Thank you so much for coming, Austin. I'm really, really glad to see you guys. I'm Scott Eisenstein, I'm with Duracell Powermat. What we do is enable people to maintain battery power throughout their day.

We all know the angst that comes with seeing those last few bars on your battery dwindle down to nothing, and what we're trying to do here is to provide fast, easy, safe, accessible wireless charging and wireless power.

We are in partnership with Starbucks, which is why we're here at this beautifulLas Vegasconvention center at a Starbucks location. We have 17 stores inBoston, we have another 10 inSan Jose-- Starbucks -- where you can just go in and you can wirelessly charge directly through the table.

I'll tell you how that works. This is my phone, my iPhone 5. In Starbucks, coming soon to a Starbucks near you, you'll be able to go in there, you'll get one of these adapters. We call these "rings," and they're specifically made to enhance the charging experience at Starbucks.

You'll put it into the power slot on your phone, and then all you do is you simply drop it on the table, and it charges. I don't know if you caught that on camera. Let me do that again. Are you ready? We'll do that one more time. That's it. I'm sorry, it's jumping for a second.

Smith: You mentioned, you obviously have a strong partnership with Starbucks; very exciting. What other companies are you working with at this point?

Eisenstein: As I said, one of our biggest goals really is to make wireless charging ubiquitous, so we really want people to be able to not have to go out of their way to find places to charge. We want people to be able to go through the course of their day, and to charge in those places where they would ordinarily be.

To that end, we are in partnership with Delta Air Lines (NYSE:DAL), we're obviously working with Starbucks, and hopefully that will take us to new and exciting heights. We're working with General Motors (NYSE:GM) cars, we're working with Madison Square Garden; we've got 600 hot spots in the Garden, as well as other arenas around the country.

We're working with hair salons, and with movie theaters, and in your local gym, and in many, many places; all those places where you would ordinarily find yourself -- Coffee Bean & Tea Leaf, many, many more -- all those places where you would ordinarily find yourself throughout the course of your day, regardless of whether or not you needed a charge.

Because our devices these days are wireless, why should our charging be any different?

Austin Smith owns shares of General Motors. The Motley Fool recommends General Motors, Procter & Gamble, and Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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