Don't let it get away!
Keep track of the stocks that matter to you.
Help yourself with the Fool's FREE and easy new watchlist service today.
Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
So what: The provider of media measurement tools said CBS had become the first major subscriber to its TV Essentials package, which will give the broadcaster hourly ratings from more than 230 networks and vehicle models. CBS' Chief Research Officer, David Poltrack, explained, "As more advertisers move beyond age/sex demographics for their media buying, there's been a shift to combined data with product-purchase data to create comprehensive tools," which he said Rentrak exemplified.
Now what: Poltrack's vote of confidence is perhaps the best argument around for an investment in Rentrak, which calls itself the leader in multi-screen measurement, as the company appears to be gaining a competitive advantage in this niche industry. Shares of TV broadcasters have soared in the past year as companies fight over limited spectrum, so it only makes sense that the advertising data that fuels the industry would become more valuable along with it. I'd expect Rentrak shares to continue to move higher.
More ways to get multi-baggers
They said it couldn't be done. But David Gardner has proved them wrong, time, and time, and time again, with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently, one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.