Will The 2015 Lexus RC 350 Keep BMW Awake At Night?

The Motley Fool's first impressions of the new luxury sports coupe from Lexus.

Jan 17, 2014 at 4:25PM

Images

The Lexus RC F made its U.S. debut in Detroit this week. Photo credit: Lexus.

Tuesday marked the U.S. debut of the new Lexus RC, a luxury sports coupe that promises to bring more performance to the brand. The RC was first unveiled last month in Tokyo, but Lexus showed off two variants at the North American International Auto Show in Detroit: the comfortable and sporty V6-powered RC 350 and the hot (450-plus horsepower) V8-powered RC F, pictured above.

The RC represents a bit of a new direction for Lexus. Toyota's (NYSE:TM) luxury brand has been a success -- at least in the U.S. -- since it was established in 1989. But the brand has always been seen as a bit one-dimensional. Unlike BMW (NASDAQOTH:BAMXF) and Mercedes-Benz, which have managed to combine luxury with sporty handling for decades, Lexus' sedans were seen as a bit short on the "fun" side of the equation.

Lexus' products have always been extremely well built, reliable, comfortable, and quiet -- but sporty? A few here and there have offered the sporting driver some fun, but for the most part, Lexus has left that to the Germans.

As a company, Toyota is out to make its products more engaging, and CEO Akio Toyoda has prodded his design teams to put forward more exiting, edgy ideas. The RC is part of that effort. 

The Fool's John Rosevear and Rex Moore had a close-up look at the two RC variants in Detroit. While Lexus hasn't released pricing yet, the RC looks like an intriguing alternative to the BMW 6 Series, and the RC F might pull a few Corvette buyers away as well. The car's nose is a bit jarring, but the side profile gives an attractive GT look -- and the Lexus-plush interior looked spot-on to us.

Check out our report in the short video below. Then scroll down to leave a comment and let us know what you think: Is the new Lexus a winner, or is it destined to be outclassed by BMW's offerings?

Save big! Read this before you buy your next car or truck
You don't know it yet, but you probably spent $1000's more than you should have on your vehicle. In fact, the auto industry can be such a dangerous place for consumers that our top auto experts are determined to even the playing field. That's why they created a a brand new free report on The Car Buying Secrets You Must Know. The advice inside could save you thousands of dollars on your next car, so be sure to read this report while it lasts. Your conscience, and your wallet, will thank you. Click here now for instant access.

Fool contributor John Rosevear has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends BMW. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at www.fool.com/podcasts.

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to www.fool.com/podcasts, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.

 


Compare Brokers