At just $1.2 billion, the e-cigarette market represents a minuscule fraction of the towering $89 billion tobacco industry. But this may very well change soon, as analysts predict e-cig sales to surpass those of regular cigarettes within the next decade. In order to find out which brands are currently positioned to benefit the most, don't miss the following slideshow. You'll learn all about what the major players, including Altria (NYSE:MO), Lorillard (NYSE:LO), Reynolds American (NYSE:RAI), and Philip Morris International (NYSE:PM) are doing to capture share in this booming market.

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Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool owns shares of Philip Morris International. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.