The 2015 Cadillac ATS Coupe Takes On Audi's A5

General Motors unveiled the 2015 Cadillac ATS Coupe in Detroit on Tuesday. Photo credit: General Motors.

General Motors  (NYSE: GM  ) took the wraps off of its 2015 ATS Coupe at the North American International Auto Show on Tuesday. 

We -- the Motley Fool's John Rosevear and Rex Moore -- were there as it happened, and we were among the first to get a look at the striking new coupe. "Striking" is the right word: Unlike the dramatic and angular CTS coupe of a few years ago, this new ATS Coupe is much more elegant and sophisticated. Up close, it's a very good-looking car. 

Since it began arriving at dealers in mid-2012, the sedan version of the ATS has become a tremendously important car for Cadillac, and a key part of GM's effort to turn Cadillac into a global luxury powerhouse. The coupe is set to build on that success. Its styling builds on some of the themes we saw in last summer's Cadillac Elmiraj show car. It manages to be attractive and distinctive, without being polarizing.

The new coupe's looks and presence should play well with American luxury car buyers -- and Chinese consumers as well. Those buyers should be impressed when they drive it, too. We didn't get to drive the coupe, but GM says it's a bit sportier than the current ATS sedan, with a more powerful turbocharged four-cylinder and suspension tuning that reflects a more performance-oriented intent. Anyone considering a BMW  (NASDAQOTH: BAMXF  ) 4 Series or an Audi A5 would do well to give this new Cadillac a look.

As we've seen with other recent Cadillacs, the ATS Coupe's interior is very well-finished. Photo credit: General Motors.

China is a big part of the ATS Coupe's mission. As you'll see in the video below, we spoke with Cadillac chief Bob Ferguson about the importance of the ATS to Cadillac. Over the next couple of years, the ATS will become key to GM's luxury car plans in the world's largest auto market. A new GM factory under construction near Shanghai will begin producing the ATS as soon as it opens, Ferguson said.

Check out our full report on the ATS Coupe in the short video below. Do you agree that Cadillac hit the mark here, or does the new ATS Coupe fall short? Scroll down to leave a comment with your thoughts.

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  • Report this Comment On January 19, 2014, at 6:49 PM, originalsoul31 wrote:

    I've driven the ATS sedan version and I absolutely loved it. Great acceleration, quiet ride, sound system was incredible. The coupe version should be no different.

  • Report this Comment On January 19, 2014, at 7:25 PM, badkat7 wrote:

    I've driven the ATS side-by-side with the Audio 5. The ATS is sure footed but lacks the road feedback of the Audi 5 and the front of the vehicle screams "Detroit". (That's not good). In terms of style the American cars (except for the Corvette Stingray) are still playing catchup. I think a big part of the problem is that they cling to certain marque features that need to be put to rest. Ultimately, however, I decided on the Jag F type (R-series) hard-top - it simply has more style and more grins. When you drive by in a Jag everyone looks; in the CTS? Not really. For the family wagon I bought a Tesla-S because it really, really does the job and has plenty of power. This leaves the Corvette Stingray which was so very tempting - gone is the fat rear end and the stupid round lights. Instead we have a car that looks proportioned. The drive completely matches the look and I was so tempted. In the end my experience with American cars swayed my decision - I will wait a couple of iterations to see if the Stingray has the durability and reliability I demand! (Maybe it does, but I've been burnt too many times before).

  • Report this Comment On January 20, 2014, at 12:58 PM, snowee wrote:

    This is a beautiful coupe, however, GM needs to understand,for people to"TRY"or "SWITCH" to their brand over foreign brands, they need to Lower their price structure. Why would I drive a "caddy" for the same price (or higher in some cases)than an "Audi" or an "Infiniti"??? Like it or not, the public is "Brand Oriented", and if GM keeps on overpricing their cars,then I, and many others will just stick with the names that come with the panache and reliability that I feel are worth the price. I just tried out their SRX suv, after careful consideration, I bought a new MURANO. I plan on keeping/paying it off in a year or two at most, so GM has a while longer to convince me....what that will take is a price structure that is not ridiculous. Thats the word I use everytime I see a new GM car's price.

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