The 2015 GMC Canyon: Will Pickup Buyers Care?

New GM CEO Mary Barra unveils the 2015 GMC Canyon at an event in Detroit on Sunday. Photo credit: General Motors.

General Motors  (NYSE: GM  ) took the wraps off of the 2015 GMC Canyon at an event in Detroit last Sunday. Like its corporate sibling, the Chevrolet Colorado, the Canyon is an all-new midsize pickup that is set to come to market for the 2015 model year.

We -- the Motley Fool's John Rosevear and Rex Moore -- were in Detroit at the North American International Auto Show, and we were able to get up close with GMC's new pickup and to talk with some of the folks behind it. 

First things first: the Canyon isn't a little truck. It's surprisingly big  -- in fact, as we were walking to the GMC display, it took us a minute to distinguish the new Canyon from the full-sized 2014 Sierras parked next to it. But it's definitely smaller, as you can tell when you sit in it. The Canyon's interior is well-finished, and it's reasonably roomy -- but the interior definitely lacks some of the easy elbow room that you'll find in a Sierra or Chevy Silverado (or a Ford F-150, for that matter).

GMC is presenting the Canyon as part of a "three truck lineup" that includes the new-last-year 2014 Sierra and its heavy-duty variants. That differs from the strategy we're seeing Chevrolet follow with the Colorado, which is positioned more as a sport truck, an alternative to an SUV for active, outdoorsy buyers.

Check out the short video below for a closer look at the Canyon and our impressions from the show floor in Detroit. Then scroll down to leave a comment and let us know: What do you think of this new truck? Is it likely to be a hit, or is it a product in search of a market?

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Read/Post Comments (20) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 19, 2014, at 3:27 PM, xconx wrote:

    12 yards long, 2 lanes wide, 65 tons of American pride! Canyonero! Canyonero! Top of the line in utility sports, Unexplained fires are a matter for the courts! Canyonero! Canyonero! She blinds everybody with her super high beams, She's a squirrel-squashin', deer-smackin' drivin' machine, Canyonero! Canyonero! Canyonero! Whoa, Canyonero! Whoooooaaaa!

  • Report this Comment On January 19, 2014, at 3:43 PM, vet212 wrote:

    The S-10 /S-15 was and remains superior to the Canyon /Colorado series pickups that line has been discredited because of mechanical problems that should never have occurred nor been allowed to continue as they were

  • Report this Comment On January 19, 2014, at 3:43 PM, shitmail321 wrote:

    Haha, the only reason I clicked on this article is to see if there would be a Canyonero comment, and I was not disappointed. Thanks xconx!

  • Report this Comment On January 19, 2014, at 4:06 PM, BugsMalone wrote:

    For what it's worth, this is not a small truck, it's more like a 4 door suv with a back bed. Butt ugly ! Believe that GM is totally out of touch with small truck buyers.

  • Report this Comment On January 19, 2014, at 5:01 PM, CrazyDocAl wrote:

    A poor attempt to try and get some of the Tacoma market share. I doubt it'll get much though. Toyota made it's name on reliability. Their only downfall for Toyota has been trying to use so many American made parts. Never the less used Tacomas sell for top dollar. Often buyers on the used market opt to buy new when they can't find what they want. GM is going to have a tough time getting those buyers to take another look at GM.

  • Report this Comment On January 19, 2014, at 5:51 PM, Hammer46 wrote:

    I gave up on GMC when they stopped the s-15.

    The new Canyon is a wanna-be.

  • Report this Comment On January 20, 2014, at 1:09 AM, tbow wrote:

    went to detroit auto show today, couldn't even sit in the truck and had deep tinted windows. What are they trying to hide? the welds on the painted step bars looked cheap. had thoughts of buying one , not sure now!

  • Report this Comment On January 20, 2014, at 4:58 AM, newbiecommenter wrote:

    I SEE ALL THE IMPORT FANS are here...we'll both of these (Colorado & Canyon) look way more impressive than the Toyota Tacoma ....and probably drive/handle much smoother.

    They should sell really well.

    Sorry for messing up your hopes for wanting the American economy to completely collapse.

  • Report this Comment On January 20, 2014, at 6:03 AM, buckeyedude1 wrote:

    I went to the NAIAS as well. VERY, VERY crowded. I was there shortly after they opened, thinking it would be less crowded. As to the GMC Canyon: I think it's a beautiful truck. I hope it's priced less than a full size truck. I think the front end on the Canyon looks better than the Colorado, or the Tacoma or Frontier, for that matter. I used to own a GMC Sonoma, and would love to get a new Canyon. Beautiful vehicle. GM did a great job on this one.

  • Report this Comment On January 20, 2014, at 8:35 AM, thomas4211 wrote:

    Both the Canyon and the Colorado,acording to Consumer Guide are not very dependable,the are rated low in almost every catogory. Perhaps the new models have addressed this bad reputation. These two trucks dont even compare with the Toyota Tacoma !!

  • Report this Comment On January 20, 2014, at 9:45 AM, rsen21 wrote:

    For all of the un-informed and less than knowlegdeable, this is brand new truck from the ground up.....everything. It most certainly will be far superior than the aged scrap Toyota calls a truck, the Tacoma. This truck is world class and build with lightweight high strength materials. There is nothing, nothing at all on this vehicle from the past generation of Colorado/Canyon. Which yes, those vehicles were bad in every way. The new Chevy Colorado and GMC Canyon, I'll be getting one.

  • Report this Comment On January 20, 2014, at 9:52 AM, Yaa51 wrote:

    It appears most of the posters are still in the govt. motors mode. Nothing GM offered would get a fair shake by them. BTW has Ford repaid even a dime of the $5.9 Billion the govt. loaned them yet?

  • Report this Comment On January 20, 2014, at 11:03 AM, jtmandeville wrote:

    There are NO manufacturers, foreign or domestic, who is making a small truck. What passes for "small" today, Tacoma, Canyon, Frontera, Ranger, etc. are as big or bigger than full size trucks sold in the 60s and 70s. The last truly small trucks were the Ford Courier, Chevy Luv, the old Datsun, S-10, Toyota Hi-Lux, early Rangers and their Mazda twins. All the manufacturers seem to think that bigger is better and they all increased the size of small trucks over the years to the point to where there is no reason to buy one as there is precious little difference between them and their "full-size" big brothers. The first manufacturer who comes out with a good quality truly "small" truck, hopefully with a diesel engine as Mahindra was supposed to do will get my money

  • Report this Comment On January 20, 2014, at 11:39 AM, cityperson wrote:

    The new Canyon and Colorado will be fine, if these small truck fom GM does not cost and arm and leg.

  • Report this Comment On January 20, 2014, at 11:41 AM, cityperson wrote:

    Im forgot to add on my last commnet, hope the both neww GM samll trucks are not bigger then the S-10 models. These were the perfetc size fo most people and the construction types folks.

  • Report this Comment On January 20, 2014, at 11:56 AM, PS75425 wrote:

    Make the top-o-the-line 4WD version for $28K and you will sell plenty ... for $38K ... not so many unfortunately

  • Report this Comment On January 20, 2014, at 6:12 PM, Islander818 wrote:

    The Canyon and Colorado are beautiful. I predict lots of sales for people like me who want to occasionally haul things, tow an RV, yet still want good gas mileage. I dont need a huge truck to prove how macho I am. As for the Tacoma, Nissan, or Honda smaller trucks.....I can't believe how crummy they are. Still cost a lot and get no better or even worse gas mileage (18 to 21) than the big trucks. I'm betting the Canyon and Colorado will get around 25 to 27.

  • Report this Comment On January 21, 2014, at 4:00 AM, mustang6984 wrote:

    Those looking for a real truck, won't care. They'll be down the street buying a Ford.

  • Report this Comment On January 21, 2014, at 4:07 AM, mustang6984 wrote:

    Yaa51

    Since the Government didn't LOAN any money to Ford, they didn't have to repay the government.

    Ford borrowed money from lending institutions, and those loans were Federally Guaranteed loans, just like your house loan or when you borrow money to buy a car.

    To get those loans, Ford mortgaged properties that it owned free & clear, such as the Rouge Plant which had NEVER had a lien, and they also put the family name up as collateral.

    those loans have indeed been paid back, the new plant on the site of the old Rouge plant is up and running, and the family once again owns the name.

    Oh...and unlike GMC & Chrysler, ford didn't back out on it's bills to employee pension plans, or the debts owed to smaller suppliers. The other two? they did both...and more. Ripped off their stockholders as well. Because they failed to pay their small suppliers, many of them went out of business.

    Any more stupid questions?

  • Report this Comment On January 21, 2014, at 1:34 PM, stephenterry wrote:

    What you're not seeing is GM has started a revolution in midsize pickups with a fuel efficient diesel engine. This is a game changer and no one seems to see it. 40 mpg in a midsize pickup is huge.

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