Under Armour Inks 10-Year Deal With Notre Dame

After 17 years with Adidas (NASDAQOTH: ADDYY  ) , the University of Notre Dame inked an exclusive 10-year partnership agreement under which Under Armour (NYSE: UA  ) will supply the school's varsity athletic teams with shoes, equipment, and uniforms. Under Armour also said it will feature Notre Dame in its marketing, social media, and promotional campaigns.

Financial terms of the new agreement were not disclosed, but Notre Dame Vice President and Director of Athletics Jack Swarbrick said the deal was "the largest financial commitment ever made by a brand to a university." The recently expired deal with Adidas was said to be worth more than $60 million over 10-years.

Industry pundits suggested that market leaders Nike, Adidas, and Under Armour combined to pay an estimated $250 million in similar college deals in 2013.

Under Armour founder and CEO Kevin Plank said of the new, long-term deal with Notre Dame, "We look forward to collaborating with the university's administration, athletic department, student-athletes, alumni and its powerful fan base to uphold the Fighting Irish's championship pedigree." Under Armour said the new deal with Notre Dame brings its number of Division 1 university partners to 13.

link


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2803127, ~/Articles/ArticleHandler.aspx, 10/30/2014 9:08:10 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement