Twitter’s Clever Trick to Get More Clicks and Boost Growth

The microblogger uses social data for microtargeting.

Jan 21, 2014 at 10:30AM

Twitter's (NYSE:TWTR) plan to give marketers better tools for microtargeting prospects via Promoted Tweets could have a huge impact on growth, Fool contributor Tim Beyers says in the following video.

Specifically, Twitter is exploring ways for marketers to use email lists to find prospects on Twitter and then construct campaigns that would push ads into their feeds at opportune times. The company is also offering the option to target public Twitter profiles with Promoted Tweets. The hope? Make ad spending more effective by targeting only the highest-probability prospects.

Investors should love the strategy, Tim says, if only because marketers have struggled to find and market to qualified prospects via social media. Look at Facebook (NASDAQ:FB), which has gone so far as to sift through users' browsing data in order to present more relevant ads in users' newsfeeds. There's also Google (NASDAQ:GOOGL), which created Google+ in part to help unify profile data for serving better data -- and more relevant ads. Now Twitter is playing the same game, but with a platform that -- via organizing tools such as lists, hashtags, and the like -- is already well-suited for microtargeting. Expect growth to follow.

Do you agree? Are you marketing to prospects via social media, and if so, how? Please watch the video to get Tim's full take and then leave a comment to let us know what you think of Twitter's growth strategy.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Facebook, Google, and Twitter. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

A Financial Plan on an Index Card

Keeping it simple.

Aug 7, 2015 at 11:26AM

Two years ago, University of Chicago professor Harold Pollack wrote his entire financial plan on an index card.

It blew up. People loved the idea. Financial advice is often intentionally complicated. Obscurity lets advisors charge higher fees. But the most important parts are painfully simple. Here's how Pollack put it:

The card came out of chat I had regarding what I view as the financial industry's basic dilemma: The best investment advice fits on an index card. A commenter asked for the actual index card. Although I was originally speaking in metaphor, I grabbed a pen and one of my daughter's note cards, scribbled this out in maybe three minutes, snapped a picture with my iPhone, and the rest was history.

More advisors and investors caught onto the idea and started writing their own financial plans on a single index card.

I love the exercise, because it makes you think about what's important and forces you to be succinct.

So, here's my index-card financial plan:


Everything else is details. 

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