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Wearables: Technology of the Future or Just a Fad?

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Sales growth of 1,886% in just four years' time. That's the kind of growth figure that will get investors salivating, and with good reason. Chart that kind of growth, and you'll have something that roughly looks like a hockey stick. Growing off a small base at first, but then hitting an inflection point that leads to several years of exponential growth.

When it comes to products on that kind of "hockey stick" growth curve, they'll sometimes fizzle out as "fad" products that see sales quickly disappear after peaking. However, there is also the opportunity to get invested near the start of trends that shape the future and lead to the creation of billion-dollar industries. 

That 1,886% figure is actually the growth rate for wearable devices in the fitness market. They've become an everyday sight, from small, pocket-based devices like FitBit to wrist monitors such as Nike's (NYSE: NKE  ) FuelBand. Research from the Consumer Electronics Association shows wearable fitness device sales jumped from just $43 million in sales during 2009 all the way up to an estimated $854 million in 2013. This year, wearable fitness devices are expected to rack up nearly $1.2 billion in sales, maintaining an impressive 35% annual growth rate. 

With wearables invading our lives -- from fitness to glasses to watches -- are they just a passing fad or a product category set to continue growing for years to come?

Beyond fitness
The explosion in wearables is really just the next evolution of mobile growth. As of last June, 56% of Americans owned smartphones. With technologies such as Bluetooth allowing secure connections between devices, smartphones can act as the central "remote control" among a series of devices. 

For example, a fitness wearable like Fitbit easily connects to smartphones. From there, an app developed by the company allows users to offload data from the device. The app stores historical data, and allows FitBit users to track the progress of other friends who own the device, among other benefits. On its own, FitBit is a neat pedometer, but when paired with its app on the smartphone, FitBit is a much more impressive product. It becomes a social network, and the hub from which people monitor their activity levels. 

Or, we could look at watches. The most noticeable feature on Samsung's Galaxy Gear is the watch's ability to connect to a smartphone and accept voice calls from your wrist. 

Are these products anyone needs?
The big question around wearables is whether there is really a need for them. While they pair with smartphones, can't smartphones just handle many of the functions smart devices are built for? For example, reviews of Samsung's Galaxy Gear watch noted that while the watch took nice pictures and allowed voice calls from someone's wrist -- cool in a Dick Tracy sense -- it didn't have much else in the way of redeeming qualities. Throw in the fact that the watch has the battery life of a smartphone thanks to its bright screen, and you have a very confusing product. It does a couple of features well, but they're already handled by a smartphone. In addition, it's a subpar watch because of its poor battery life. In short, it's a product without a real purpose. 

Smartwatches have moved from The Jetsons to real life.

Smartphones in general are phenomenal "swiss army knives" -- they have a series of features that replaces other hardware. For example, point-and-shoot camera sales have been in free fall for years. On Flickr, a photo hosting site that sees more than 3.5 million photos uploaded daily, the four most popular cameras are all now iPhones. 

However, what's interesting is that while sales of point-and-shoot cameras fell by 26% between June 2012 and May 2013, cameras with detachable lenses actually saw a 5% increase. The smartphone's camera is eliminating low-end point-and-shoot cameras, but more professional cameras with high-end features not easily replicated by smartphones are growing. 

Early growth in wearables has come from fitness products in large part because, like detachable lens cameras, they do something unique that smartphones can't. These are devices better at tracking activity levels than most smartphones, and they also have longer battery lives. I own a FitBit, and regularly go over a week between charges. Consumers see the added benefit from fitness wearables, and the result is that they've quickly opened their wallets and created a billion-dollar product category. 

Some wearables make sense, others don't
We're going to see no shortage of wearable products across 2014. A vast majority of them will be duds. Samsung's Galaxy Gear watch was rushed to the market in part because of reports that Apple  (NASDAQ: AAPL  ) has been working on its own smartwatch. Wanting to beat a competitor to the market was the biggest factor in Samsung's creation of a smartwatch, rather than the company creating a product that had a unique value and was truly beneficial to the lives of consumers.

Yet, beyond the poorly conceived products created to cash in on the wearables gold rush, there are plenty of fascinating creations in the wearables category. Google  (NASDAQ: GOOGL  ) Glass is an intriguing product because it will test exactly how connected to technology people want to be at all times. On one hand, they could make technology less distracting. A quick reminder flashing in the corner of your glasses that you have a meeting in 15 minutes can be far less invasive than a phone that vibrates in your pocket, and requires you to stop what you're doing to check a notification. Or, imagine walking to a restaurant while Google Glass puts step-by-step directions on your screen. That could be far more safe and useful than staring down at directions on a smartphone while crossing busy streets. 

On the other hand, there are natural privacy concerns to people wearing devices at all times that can record video and take pictures. Also, while some people would find the interface of Google Glass helpful, others might find it too distracting. It's hard to know at this point whether a product like Google Glass will find widespread adoption, but what shouldn't be denied is that Glass presents a lot of features that are complementary to smartphones yet different than what smartphones are currently capable of. 

Then there are applications beyond consumer products that wearables might fill in future years. For example, while most health and fitness wearables today track activity, wearables could have a profound impact on health care. Imagine wearables attached to your body -- or even small implants -- that have tremendously long battery lives and can monitor people's health. 

When you begin to think about wearables becoming central to an area like health care, the potential for health and fitness wearables to grow from their expected $1.2 billion market this year to become something like a $100 billion market isn't so far-fetched. 

A little perspective
Make no mistake, there are a ton of poorly designed wearable products that will hit the market in 2014 and beyond. At CES, 39 different exhibitors showed off health and fitness technology being used in wearables. Each time these dud products hit, there will be a temptation to write off the entire wearables category, and I'm sure you'll see more than a few articles doing so. 

However, the bigger picture is that it could take years to figure out exactly what the right place for wearables is. Google Glass might fail, but another product that refines some of its best features will then take its place. Fitness wearables might fade as thousands of fitness devices flood the market, but the longer-term opportunity might be wearables that track our general health rather than our activity levels. 

I've seen enough to know that wearables will have a huge impact across the next decade of technology and huge upside for investors in companies who create fantastic products in the category. Yet, just be certain you'll have to laugh at some pretty mindless wearable creations during that time. This is technology that looks like it's out of The Jetsons, after all. 

Some ideas beyond wearables
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Read/Post Comments (15) | Recommend This Article (30)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 23, 2014, at 7:33 PM, elijed23 wrote:

    I think it should stay and it isn't just a fad (hopefully). There will be some ideas that just don't work, but overall I think we will see a rise in technology wear-ables. I am still hoping that Langley Optometry will allow me to get some Bluetooth glasses.

  • Report this Comment On January 23, 2014, at 8:38 PM, XMFScott wrote:

    The industrial applications for wearables may dwarf consumer appeal in the next decade.

  • Report this Comment On January 24, 2014, at 12:16 PM, anash91 wrote:

    Wearables will be here to stay, and they will lead the way to electronics integration into the human body.

  • Report this Comment On January 24, 2014, at 6:01 PM, avp1906 wrote:

    Here is the link to the overview of future wearable

  • Report this Comment On January 24, 2014, at 8:14 PM, TMFBlacknGold wrote:


    Have you test driven the TMF Glass at HQ? Wondering if you had any feedback or perspective given your area of expertise.


  • Report this Comment On January 24, 2014, at 9:01 PM, sgcole wrote:

    I suggest you all read "Public Health S.O.S" by Camilla Rees and Magda Havas. The health risk of powerful microwave radiation from devices pressed against the skin is significant, though of course not spoken about, except in technical medical manuals. Even Apple at one point, in a manual, advised Smart phones and such should be 1/4 " from the skin.

  • Report this Comment On January 25, 2014, at 8:11 AM, Whittiermillie wrote:

    A fitness wearable that can help keep up with the amount of specific minerals such as sodium, potassium and phosphorus in food an individual consumes would help the smart people of the world avoid overdosing themselves not only with calories but also with substances which can lead to serious silent diseases like diabetes and CKD.

  • Report this Comment On January 25, 2014, at 10:19 AM, cmalek wrote:

    "Are these products anyone needs?"

    At one time or another that question was asked about every new gadget. In 1968, some of the engineers at IBM asked "But what is it good for?" about the microchip. SInce then, we have found out.

    At present, no need may exist but eventually it will develop. 20-30 years ago no one saw a need for wearable heart rate monitors. Now, most amateur athletes will not leave home without one.

  • Report this Comment On January 27, 2014, at 12:24 AM, mpkunich wrote:

    I'm 69 years old and still remember Orphan Anne's "Decoder Ring" and Beam Me Up Scottie. It seems the imaginable can become reality in time.

    I am surprised your article did not mentioned AMBA and wearable video cameras that can also work under water. They do not seem to be a fad to me. I like the stock even thought it got knocked down for 6% 1/10/14.

  • Report this Comment On January 27, 2014, at 6:51 AM, ashleyjames389 wrote:

    Wearable is the trend for 2014, everything from tv to phone will be wearable

  • Report this Comment On January 31, 2014, at 4:43 PM, pelotonpete wrote:

    Wearables are a no brainer and have existed for a few years now in some niche markets. For example I am an avid cyclist and my bike 'wears' 3 devices. A gps sensor which also has a Heart rate meter, a speed and cadence sensor and a power meter. I wear a Heart rate monitor, making 4 wearables. My bike also has a wifi system contained within the GPS unit so that the sensors can communicate and record all my vital cycling statistics. I can look at any training ride and see how hard I was trying, how good I was on the climbs or the flats etc etc. I can upload this information to my web service(I pay for this) which analyses all the information to give me amazing metrics on how I am doing. This is absolutely ESSENTIAL for ME and I have been using it for a few years already.

    Now how many other fields of human endeavour/work/leisure/etc are their where wearables could provide such consumer satisfaction. The answer is infinite only bounded by the human imagination.

  • Report this Comment On January 31, 2014, at 6:04 PM, whyaduck1128 wrote:

    Wearables--One more way to try to look "cool" for those whose lives are so shallow, even empty, that their self-image depends on what others think.

    These devices have some benefit, most notably the ones that monitor heartbeats, but for the most part, it's just "LOOKATMELOOKATMEIHAVETHECOOLNEWGADGETLOOKATMELOOKATME" stuff.

    That said, from an investment viewpoint, if I can make money investing in companies that sell this stuff, fine, sell away.

  • Report this Comment On February 01, 2014, at 4:17 PM, riches wrote:

    I'm still waiting for Invensense to turn around and take off. I'm hoping to see at least a little upward activity in the next week or so. it certainly would ease my mind a bit.

  • Report this Comment On February 05, 2014, at 1:21 PM, 48ozhalfgallons wrote:

    Green Bay fans have been using wearables for decades.

  • Report this Comment On February 06, 2014, at 3:46 PM, stokboy74 wrote:

    I am an avid cyclist, I cycle also in winter at Spin classes. I have been using a heart monitor for this sport for 9 years. Any typical race car on the track is exchanging telemetry data that is more than the information that the Mercury Space Capsules were capable of. I have a smart phone for business and one for me. One I-phone and one droid. Can we get on with this wearable thing, or am I going to have to go retro for a fanny pack? Not cool. Fad? What do you think technology is? It is called a version since the mid 80s. Like a software version. The next big thing or fad or version of the fuel band is called progress. I am closing in on age 63. Just do it! I want all of the toys. And I get to ride for 2-3 hours without my wife finding me something to do!

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Eric Bleeker

Eric started at The Motley Fool in 2008 working in the Tech & Telecom sector. Today, he's the General Manager of You can follow him on Twitter to stay up to date with his tech industry analysis.

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