Apple, Inc. Is About to Do Something Brilliant

Apple (NASDAQ: AAPL  ) is working on not just one but two new iPhones, both with larger screens, according to The Wall Street Journal. Other publications, notably Bloomberg and Digitimes, have made similar claims in recent months.

Although I've been a longtime critic of Apple, there's nothing negative that can be said about larger iPhones. Assuming these reports prove true, bigger iPhones should be a boon to Apple shareholders, allowing Apple to cash in on a market that's been dominated by Google (NASDAQ: GOOGL  ) and Samsung (NASDAQOTH: SSNLF  ) .

Apple could take a larger share of the market
Apple's share of the U.S. smartphone market was a bit more than 40% last quarter, according to the most recent data from Kantar Worldpanel. Worldwide, it's even less -- nearly 13%. Google's Android operating system is more popular, accounting for about half of smartphone sales in the U.S. and more than 80% across the globe.

Much of the demand for Android smartphones comes from the low end, with phones like Samsung's $100 Galaxy Rush appealing to pre-paid subscribers. But not all phones running Google's Android are cheap -- Samsung's flagship Galaxy S4 costs just as much Apple's iPhone 5s, while its Galaxy Note III is even more expensive.

There are a number of reasons why consumers might choose these high-end Android phones over Apple's handsets: Google's Android operating system is more customizable and provides far more integration with Google's services. But the most significant selling point could be their larger screens -- the Galaxy S4 has a screen size of about 5 inches, while Galaxy Note III sports a 5.7-inch screen; both phones absolutely dwarf Apple's 4-inch iPhone 5s.

Anecdotally, I've met a number of people who either have, or considered, switching over to an Android-powered phone based on nothing more than the screen size. Firsthand accounts of such Android converts consistently mention the larger screen as a key advantage.

But that advantage vanishes once Apple joins its competitors in offering larger handsets. Buyers of Samsung's expensive handsets could be enticed to switch to Apple, knowing that they won't have to sacrifice their larger screen in the process. Given the popularity of Samsung's flagships -- the company shipped 40 million Galaxy S4s in the first six months and 10 million Galaxy Note IIIs in the first two months -- Apple has a large opportunity.

Apple's gross margin should increase
At the same time, the iPhone's average selling price should be expected to increase. An unlocked version of Samsung's Galaxy Note III retails for roughly $900 at Best Buy, making it 20% more expensive than an iPhone 5s with the same amount of internal storage.

Apple could charge a similar premium for its larger iPhone -- in the process, leading to a higher average selling price. Unfortunately for Apple shareholders, the iPhone's average selling price has been falling in recent quarters as buyers have snapped up less expensive, older models. Apple's overall gross margin has declined in tandem.

A bigger, more expensive iPhone could help reverse this troubling trend, boosting both the iPhone's average selling price and Apple's overall gross margin.

Apple's most important product
Apple CEO Tim Cook has said the company plans to release several new products this year. If one of them is a phablet -- and it seems that will be the case, given the growing number of reports indicating as much -- it will emerge as Apple's most important product.

An iOS-powered phablet and a flagship iPhone with a larger screen could grow Apple's share of the smartphone market at the expense of larger competing devices powered by Android. At the same time, if Apple adopts a pricing policy similar to Samsung's, it should raise Apple's gross margin as well as the iPhone's average selling price.

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  • Report this Comment On January 24, 2014, at 10:30 AM, twolf2919 wrote:

    Since you have no idea how many of those 40m Samsung Galaxy S4 owners purchased that device because of screen size, you also have no idea how large an opportunity Apple has with those owners were it to produce a phone with a larger screen.

    You tout that Samsung sold 40m GS4s in 6 months. Apple analysts are predicting Apple sold 55m iPhone 5s in the December quarter - a quarter in which it was only available for 2 months. Extrapolating, Apple might sell 120-160m iPhone 5s in 6 months. THREE to FOUR times more than Galaxy S4!

    Anecdotally, I have several friends who purchased an iPhone 5s mainly because of its smaller size.

    Given how much more successful Apple is with its 4" phones than Samsung with its 5" phones, perhaps you should advise Samsung to look into building high-end 4" phones rather than the opposite?

    The above was just to counter your weak-to-non-existent arguments for Apple producing a bigger phone. I actually also believe Apple should produce a bigger phone - in addition to its current size (or, if they can' somehow squeeze a bigger screen in the existing physical dimensions, then I'll hope for a slightly larger phone and a much larger one). The latter idea meshes well with the rumors of two new sizes. I just think the smaller of the two new sizes will be a lot closer to the current 4" than people think: I would guess we'll see the next iPhones being 4.3" and 4.9" (the latter has a good argument in a recent article on Forbes about how with 4.9" they can reuse display fabrication from iPad screens, allowing for increased margins).

  • Report this Comment On January 24, 2014, at 10:49 AM, JaanS wrote:

    Sam

    Good article.

    But regarding market share we need to keep in mind that there are limits to what Apple might possible attain.

    See:

    http://seekingalpha.com/article/1892541-where-have-all-the-a...

  • Report this Comment On January 24, 2014, at 11:12 AM, ConstableOdo wrote:

    I think it's a worthwhile assumption that if Apple did produce iPhones with larger displays, they certainly would get more sales, but exactly how much would be hard to say. Android smartphones with large displays certainly sell because many cost less than iPhones. However, if most Android smartphones went back to smaller displays I still think they would sell fairly well because they're low-priced.

    I honestly find it hard to believe that nearly everyone wants large smartphones but maybe I'm wrong. Still, people saying that Apple absolutely has to sell large display iPhones seems to be a bit of a stretch in my opinion. I doubt iPhone sales would fall off considerably if they didn't produce a larger display iPhone as long as they had some other useful features that Android couldn't match.

  • Report this Comment On January 24, 2014, at 11:59 AM, gametv wrote:

    the big opportunity for apple with larger screens is in china/asia. they need larger screens because of the characters they use. the china mobile deal was not valuable for what it will generate with current phones, but it is very valuable for what it will generate with a larger iphone 6. combine the larger phone with an iwallet and ibeacons in all stores, and you start to get the big picture of where this is headed. as the number of mobile devices starts to mature, what will matter is the retention rates of ios and android. current data suggests that ios loses less customers than android. play this out over 5 years time and there is a very compelling case for apple - why dont you do some research on retention and switching rates in developed markets? that is where the battle between these two systems will be won or lost over the long term.

  • Report this Comment On January 24, 2014, at 12:09 PM, MichalTod wrote:

    I'm an Apple iPhone user and if Apple doesn't release a bigger sized screen this year I may get an Android. I'm not sure that Apple will gain market share by releasing a bigger phone, but I suspect they will have a better chance of keeping their current market share and increase margins as that bigger screen is going to make the iPhone Pro (or whatever they call it) that much more expensive.

  • Report this Comment On January 24, 2014, at 12:18 PM, tdizz wrote:

    I switched to the Galaxy Note due to screen size but want the ease of use of the Iphone so when they come out with a larger phone over 5" I will switch back as my contract will have expired on my Note.

  • Report this Comment On January 24, 2014, at 12:21 PM, jimmychurch wrote:

    Aren't these stories all just sales ads?

  • Report this Comment On January 24, 2014, at 12:26 PM, donklos wrote:

    I love how writer's write. We've been saying for the last two years how un-brilliant they've been for not bringing out a larger phone, now that Apple execs have awoken to the need, two years late, the writer calls them "brilliant."

  • Report this Comment On January 24, 2014, at 12:46 PM, gilstrr wrote:

    Bigger is not always better! One of the BIG reasons I have an iPhone is because of its size. Some of us do not need to watch movies on our smartphones, but do like the power of the iPhone. Recently, a colleague pulled a phone (not sure the brand) out of his briefcase the size of my chest. I asked how he could carry that thing without his briefcase. His response, "I can't. It won't fit in my pocket." Apple, you may not be listening to your loyal customers like me, but I implore you to keep your iPhones, with case, at a reasonable size where men can still comfortably carry them in our front pockets. If folks need a "bigger screen" then give them projection capabilities onto the wall or onto their computer screen.

    Signed,

    Smaller is Bigger

  • Report this Comment On January 24, 2014, at 12:51 PM, GogogoStopSTOP wrote:

    This author is childish. He must be an inexperience "MBA." He has no idea that Apple's market share by PROFIT, is probably 95%.

    He has no idea that the Samsung's large display phones are causing their most recent profit miss. He has no idea that Samsung is killing itself, while not making a penny on it's superior display technology… which it could have sold to Apple, but chose not to.

    Motley is getting as bad as SA. They say anything "Apple" just to get clicks!

  • Report this Comment On January 24, 2014, at 12:51 PM, Stockllama10 wrote:

    Sure, they'll squeeze some profit out of this. But how is it "brilliant" if websites have been yelling at them to do it for months and people are still unsure if it's a good idea?

    This is a profitable idea, but shouldn't "brilliant" be reserved for the actually brilliant things, like the iPhone in the first place?

  • Report this Comment On January 24, 2014, at 1:30 PM, arndawg wrote:

    Now that Steve Jobs is gone, Apple has to resort to copying Samsung.

  • Report this Comment On January 24, 2014, at 1:31 PM, Avi wrote:

    We are the fools, that are enticed to read stupid articles, written by the Motley Fool marketing department. A fishing pole with a giant hook.

  • Report this Comment On January 24, 2014, at 1:47 PM, ragamuffndave wrote:

    I love that Apple totally changed the face of the mobile phone market only 6 years ago, causing Google to reverse course because the mobile phone product they were about to launch was no longer relevant (http://www.dailytech.com/Report+First+Android+Phone+Redesign..., and just now the author thinks, Apple is doing something brilliant! Apple really is the only company that's ever done something "brilliant" in this smartphone market. Everyone else has come behind them with a copy, and people think making it bigger somehow justifies that it's better. It's a shame that the "brilliant" classification has been reduced to increasing the screen size on a smartphone--more reason to believe that since the original iPhone announcement, nothing released has been significant enough to change a market, much less be groundbreaking. This screen size change rumor, if true, is not brilliant, it's just a lack of anything new to speak of. What a great idea to use all the talent at Apple to... create a bigger screen. Hooray!

  • Report this Comment On January 24, 2014, at 1:48 PM, RMengineer wrote:

    What's "brilliant" about showing up late to the party to get in a market space for other screen sizes that others have already proven is substantial? At this point there is nothing "brilliant in that, all it is, is just not continuing to look foolish in a denial that there is such demand for such products.

  • Report this Comment On January 24, 2014, at 1:56 PM, CrazyDocAl wrote:

    While I agree that Apple needs to have an iPhone with a larger display as well as one that's smaller in size this whole article is a joke. First off if copying Samsung by making a larger display is brilliant then wouldn't that mean Samsung using Apple's ideas is also a brilliant move?

    Secondly the market is mostly set. Those who like iOS are not going to move to Android and vise-versa. The only real game changer will be something external. If Android or iOS takes over the home or auto market forcing users to learn it's OS it will get a huge leg up. That favors Android, it's free, it's supported by the Koren companies who also are heavily penetrated into home appliances, they have connections with auto mfgs, and with Android being as popular world wide (Apple's power is focused in the US and UK) designing anything to work with Android means one design will work world wide.

  • Report this Comment On January 24, 2014, at 2:46 PM, tomaloma wrote:

    The author should have checked his facts first...A 32G Samsung note 3 for AT&T sells at Best Buy for $799 not $900 and they sell directly from AT&T for $724.99 outright - an Iphone 5s 32G sells for $749.99 so that is MORE expensive!!! As for big screen phones Apple is 2 years late to the dance-how is that brilliant? Motorola had the fingerprint sensor on the Atrix a year before Apple,Sony had panaramic on a camera and music players YEARS before APPLE, but Apple always claims they did it first!!! are they going to market it as the first large screen device also?

  • Report this Comment On January 24, 2014, at 3:11 PM, Clownzilla wrote:

    An Iphone that has a bigger screen isn't brilliant at all. Brilliant is something like a screen that displays a hologram over the phone. A bigger screen is nice but we are really overusing the term "brilliant" when talking about Apple.

  • Report this Comment On January 24, 2014, at 3:29 PM, computers2650 wrote:

    twolf2919 - Apple sold 37million total iPhones (5,5c and 5s) combined not 55million just the 5s. They have only sold 204 million total since the 1st iPhone came out.

  • Report this Comment On January 24, 2014, at 3:36 PM, computers2650 wrote:

    Apple needs a larger screen - yes

    Better battery and replaceable - yes

    memory upgrade on your own - yes

    better connection for cellular - yes

    U buy a 16gb phone you are stuck with only 16gb - I have a 16gb s3 and have a 64gb card for $25 more and works great

  • Report this Comment On January 24, 2014, at 3:56 PM, CalvinballPro wrote:

    "Although I've been a longtime critic of Apple, there's nothing negative that can be said about larger iPhones"

    Well, the cost will certainly rise proportionately. It's going to be harder to move iPhones when the upfront cost jumps to $999.

  • Report this Comment On January 24, 2014, at 4:05 PM, thatlldopig wrote:

    Mr. Mattera, it is often good to remember that the plural of "anecdote" is not "data."

  • Report this Comment On January 24, 2014, at 4:13 PM, thorn3686 wrote:

    People will be buying this phone for all sorts of reasons. Screen size, Apples most copied GUI, fully integrated family of products, and any other reason you can think of. But I think there is a real pent-up demand for a larger screen iPhone. Not only will many current iPhone users want to upgrade, but you'll have many jumping over (or back over) from competitor phones to the iPhone. And then there are the folks that have remained on the sidelines not wanting to make the jump to a smart phone they didn't love. Not everyone is an Apple fan, but you put all these diverse groups together and I think demand will be huge, even by Apple benchmarks.

  • Report this Comment On January 24, 2014, at 4:34 PM, sanoran wrote:

    Apple innovates the easy way... by stealing ideas from other companies :)

    Steve Jobs started the entire process by shamelessly stealing from Xerox PARC. But then again, Steve Jobs never sent a penny to his blood relatives suffering in Syria, ... he preferred to spend it on his 'American' family. He was disgusting, and Apple is continuing the steal-and-call-it-innovation.

  • Report this Comment On January 24, 2014, at 5:02 PM, CountryBarks wrote:

    Good. Does this mean Apple is going back to the development lab rather than concentrating on the patent courts?

  • Report this Comment On January 24, 2014, at 5:30 PM, Zackwall wrote:

    *BREAKING NEWS* The Motley Fool says that Apple is about to do something brilliant. Considering their long and storied history as a reputable tech source, clearly this must be true.

  • Report this Comment On January 24, 2014, at 6:18 PM, GreggThurman wrote:

    Sales of the Galaxy/Note series have been slowing since before the iPhone 5S/C launch. On top of that Samsung missed its December quarter guidance.

    As patent suit losses keep racking up, Samsung is going to have to rely on its own IP, vs stealing Apple's IP.

    That will be very interesting to watch.

  • Report this Comment On January 24, 2014, at 6:26 PM, Curtnorth wrote:

    I switched from being a long-time iPhone user to the Galaxy S4 about a month ago. iPhone's and Sumsung's both have their plus's and minus's, but I have to say the biggest reason I switched was frustration with iTunes, so happy to have the open format on Android. But now that I have the Galaxy 4, I'm very happy with the screen size, which wasn't much of a consideration when I got it. I miss the physical mute button on the iPhone and there are a few apps that I loved that aren't on Google Play, but overall I'm happy.

    Bottom line though, both are good phones, let there be peace in the land!!

  • Report this Comment On January 24, 2014, at 6:42 PM, rocket7777 wrote:

    "there's nothing negative that can be said about larger iPhones."

    It is odd since some apple addicts kept on saying larger phone is uncomfortable and hinders single hand operation.

    Apple is all about ripping off other companies and people. It want to maximize monetization by delaying and wait until some saturation before offering more optimized option.

  • Report this Comment On January 24, 2014, at 6:45 PM, aardman wrote:

    It is truly amazing to see how biased analysts mindsets are and how they are so oblivious to their own biases.

    Apple should emulate what Samsung is doing and sell a larger phone? Wait a minute. Who is the more successful, more profitable company here? Why should they copy what the other company (who by the way, just reported a fall in profits) is doing and not the other way around?

  • Report this Comment On January 24, 2014, at 7:23 PM, Hfish1212 wrote:

    I know a young user (14) that switch from her size envy GN3 to a 5s and loves it. Enough said?

  • Report this Comment On January 24, 2014, at 7:42 PM, codyish wrote:

    You know what really drives home the credibility and integrity of an author or journalist? When the last paragraph in an article is a thinly veiled advertisement for a scammy link-bait trap.

    Click here for the one secret you must know to lose 40 pounds and grow wings.

  • Report this Comment On January 24, 2014, at 9:28 PM, theoryofjack wrote:

    Why would anyone have a cell phone? These large screens are absolutely ridiculous on cellular phones.

    It is so difficult living in such a materialistic and moronic society.

    Since when did it become necessary to carry around a television set with you and be able to reach anyone at any given moment?

    Never.

    It isn't necessary. I love sitting and watching people on their phones......they look like brainwashed slaves.

    I find it disconcerting and sad.

  • Report this Comment On January 24, 2014, at 9:33 PM, ft55555 wrote:

    The most brilliant thing Apple could do is go out of business.

  • Report this Comment On January 24, 2014, at 9:43 PM, applestoloc wrote:

    @twolf2919

    "You tout that Samsung sold 40m GS4s in 6 months. Apple analysts are predicting Apple sold 55m iPhone 5s in the December quarter - a quarter in which it was only available for 2 months. Extrapolating, Apple might sell 120-160m iPhone 5s in 6 months. THREE to FOUR times more than Galaxy S4!"

    I would like to remind you and other readers that the Galaxy S4 is only one of Android's "high end" (subjectively) phones while the iPhone 5s virtually was/is Apple's only offering as far as the that market goes.

  • Report this Comment On January 24, 2014, at 11:35 PM, ChrisS3 wrote:

    Apple executives are BRILLIANT for inventing a 'larger screen"! I can't wait until they invent wireless charging! They'll be even more brilliant!

  • Report this Comment On January 25, 2014, at 12:06 AM, garryWein822 wrote:

    Another Motley Idiot article.

    How can you call it brilliant when they belately increase the screen size. What a laugh.

  • Report this Comment On January 25, 2014, at 12:08 AM, garryWein822 wrote:

    THIS IS PURELY APPLE ADVERTISEMENT. OR APPLE FANBOY WHO FOLLOWS APPLE WITH RELIGIOUS FERVOR.

  • Report this Comment On January 25, 2014, at 12:35 AM, ocspeedracer wrote:

    Wow a bigger screen, that is so brilliant. So Tim Gook what is next ? Let me guess an expansion slot for a SD Card?

  • Report this Comment On January 25, 2014, at 12:51 AM, RMacky wrote:

    Apple will do something BRILLIANT but making their iPhones require using both hands to operate isn't it.

    And when it happens, it may even take a while before the world realizes that Samsung got owned.

  • Report this Comment On January 25, 2014, at 12:58 AM, djtetsu wrote:

    I think it is a good move, not sure how big of an impact..

    I'm fully for AAPL.. but really, this is the sort of thing that makes me cringe.. Really?? Now you're just gonna copy Samsung outright and say "now is the time you may have larger screens?"

  • Report this Comment On January 25, 2014, at 3:16 AM, hawkhell wrote:

    Only Apple can release a large phone years behind Android makers and still have people call it "brilliant". See Android device makers have to put effort into making new phones since they compete against many rapidly advancing Android device makers, Apple on the other hand has proven that they can sell the same crap to their customers over and over every year for a premium by doing a slight change. I think iPhone had 4g 3 years after Android. Apple has its sheep, they will always do good because they sell an appearance and what is a rapidly fading appearance of wealth.

  • Report this Comment On January 25, 2014, at 9:20 AM, MIKE001 wrote:

    while bigger screens mat help at the outset what will hurt them next is nfc charging. they don't believe in that. apple thinks it is a fad meanwhile a lot more phone are and will be coming out with it.

  • Report this Comment On January 25, 2014, at 11:20 AM, GaryDMN wrote:

    Profit is a measure of how a business preforms and Apple is more profitable than Google or Samsung. Samsung didn't have a good year and Google doesn't sell anywhere near the products that Apple and Samsung do, leaving Motorola with more loses. Apple's sales are at an all time high, they are very profitable and they are growing. They have 10's of millions more customers that have joined the Apple ecosystem.

  • Report this Comment On January 25, 2014, at 12:30 PM, VegasSmitty wrote:

    Apple is as dead as Steve Jobs!

  • Report this Comment On January 25, 2014, at 12:31 PM, thugh wrote:

    Well, good news for China, they are going to have more jobs. What a shame!

  • Report this Comment On January 25, 2014, at 1:14 PM, KillerRabbit wrote:

    Why are some people so against Apple releasing an iPhone with a larger screen? I understand that some people are happy with small screens/phones. Why can't they accept the fact that some people want the larger screens/phones? Not everyone uses their phones for the same purpose nor in the same manner.

  • Report this Comment On January 25, 2014, at 3:11 PM, WarriorChiron wrote:

    What's "Brilliant" is that Apple used a ton of self restraint to keep screen sizes manageable when everyone was so gung how to blow them up to tablet size in the first place. Personally, I'd like to see them maintain the 5s screen size with the option to throw the image on a wall with a built in projector. As far as the iPhone 6 or 6s is concerned, I really WOULD like them to go back to a user replaceable battery and full-on integration of an sd-ram card. The genuis of the iPhone is that it is a pocket computer. Let us stop messing around and COMPLETE that concept. Let's allow our pocket computers to run different OS's, optimized for personality, "iphone GAMER, iphone SPREADSHEETS, Iphone sliderule" Let's allow people to connect external storage to them, Let's make them into credit card wallets, Tv remotes, Library cards, pharmacy cards, Grocery store coupon holders. In short, let's get OFF the fence and take the limitations OFF of the hand-held computing device and use it for EVERYTHING. We already use it for an astounding amount, Why not focus on the full on wide open development making the smart phone the single most necessary piece of tech in a human beings collection? One MORE thing. Let's make that piece of tech BELONG TO THE PEOPLE: NOT THE POLICE: NOT THE GOVERNMENT. Make them unreadable by spies. A GOOD smartphone piece of futuristic tech will be useless in the hands of anyone other than it's OWNER, and this will ensure the necessity that EVERYONE should/will have their OWN. Just my two: Chiron'

  • Report this Comment On January 25, 2014, at 7:04 PM, robertcgray wrote:

    Very Misleading headline by Fool Editors. These are "catch up" products, coming late to market by one of the most arrogant tech organizations on the planet. And as others have previously posted - Apple is behind on battery replacability, and memory upgrade too. But, Apple's real vulnerability is its massively out-of-step policies toward what really differentiates iPhone and iPads today - and that is Apps - their developers and marketers. Anyone else notice that Apple has no business or marketing relationship to these partners - only a "developers" relationship. 30% sales commission and no selling support, etc. Watch what happens when somebody starts supplying a "easy porting facility" of iphone apps to run on other platforms. By that time Apple will have totally blown it.

  • Report this Comment On January 25, 2014, at 7:38 PM, landmark12 wrote:

    The current iPhones are simply too small to use. Onscreen keyboards don't compare well to querty hardware slide-outs on cell phones. Several Androids offer these: Apple never has.

    Barring an easy-to-use keyboard, Swype makes an on screen keyboard more bearable: yet Apple bans it. It is situations like this where Apple makes things harder for users that will result in their dwindling share.

    I'm glad Samsung offers products that are focused much more on the user experience. It is simply so difficult to have to hunt and peck for each letter of a word on a screen that is so tiny that my fingers hit 2 or 3 letters at once.

  • Report this Comment On January 25, 2014, at 7:40 PM, landmark12 wrote:

    Also, I agree with Robert C. Cray concerning " Apple is behind on battery replacability"

    This is an example of the user-hostile nature of Apple products. On most Android phones, you can easily replace the battery. On an iPhone, it is an exercise in difficulty. This is not rocket science: easy to change batteries in devices have been with us for decades, as anyone who has changed batteries in a flashlight has known.

  • Report this Comment On January 25, 2014, at 7:48 PM, landmark12 wrote:

    @theoryofjack: " I love sitting and watching people on their phones"

    I find the person who is doing something worthwhile on their phone to be less sad than the person who has a hobby of watching people doing something worthwhile on their phones :)

  • Report this Comment On January 25, 2014, at 10:00 PM, stephen98026 wrote:

    There is a clear demand for larger screens, and Apple is finally yielding to what the market wants. Apple is stubborn, not 'brilliant'. That being said, a larger iPhone will sell like hotcakes and the stores will have lines out the door, yet again. I got an HTC One 6 months ago, because the iPhone 5s screen was too small. One MAJOR consideration besides screen size is the iPhone 5/5s battery life. I had a iP5 for a month, and returned it because the charge barely lasted 10 hours with LIGHT usage. This is a KNOWN ISSUE with iPhones. It's a problem when your fully charged phone dies before 5:30pm!!! My HTC One rocks and blows away the iP5/5s regarding screen size and battery life. Love the looks of my HTC, love the build and the flexibility of Android. However, if Apple made an iPhone with a larger screen size (like GS4 or HTC One) with 128 GB of storage, I would definitely consider it. My 120GB iPod is full and getting old. Apple's customer service is great too. They NEED to make a larger phone to stay relevant. Not everyone has tiny waif-like fingers. Keep the current phone size + add a second, larger model.

  • Report this Comment On January 26, 2014, at 10:39 AM, antifanboy wrote:

    I used to enjoy the Motley Fool before it became apparent how rabidly pro-Apple they were. Since when is delivering a catchup product three years late "brilliant"?

    Did they call Nokia brilliant for finally producing phones with touch screens years after the first iPhone was introduced?

    Of course not.

    Only a fanboy would write a headline like this.

  • Report this Comment On January 26, 2014, at 8:04 PM, pairofjacks wrote:

    Apple is about to do something brilliant. You mean Apple is about ready to FINALLY make a phone with a larger screen? They're finally going to COPY Samsung and produce a large phone? Wow, brilliant. The only thing that will be different between a normal sized iPhone and a larger sized iPhone is the number of app icons you can have on the screen. Whoopee. Apple isn't doing anything brilliant, just copying a competitor.

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