What does a Name Change for this Coffee Company Really Mean?

This company realigned its name with its focus, which is a good sign for 2014.

Jan 24, 2014 at 11:43AM

Green Mountain Coffee Roasters (NASDAQ:GMCR) will officially change its name to Keurig Green Mountain. In essence, the company will change its name to match its core offering, the Keurig beverage maker. Green Mountain competes with major coffee retailers Starbucks (NASDAQ:SBUX) and Dunkin Donuts (NASDAQ:DNKN). However, Green Mountain doesn't just sell coffee.

More than just regular ol' coffee
Green Mountain has a portfolio that includes coffee, tea, and other beverages. Brand innovation remains at the heart of the company. As part of this, Green Mountain plans to enter the cold beverage market in 2015. The beauty of this is that the cold beverage market is even bigger than the hot beverage market.

Green Mountain plans on offering a beverage maker that will deliver carbonated beverages. The company will also enter the water purification market. Bringing innovation to the single-brew market, Green Mountain launched Rivo, which is a brewing system for single-cup espresso.

The next big leg for Keurig is to tap the food-service industry. Keurig brewers are in less than 1% of food-service establishments. Enter the Keurig BOLT brewing system, which is a brewing system for pots of coffee. Green Mountain believes that over 65% of coffee brewed in the office setting is still brewed in coffee pots.

The competitive environment remains heated
The problem is that Green Mountain is now competing directly with other coffee retailers in the home. It's no longer a matter of whether consumers will choose to brew their coffee at home or stop by Starbucks, now it's whether they'll use a Keurig or Starbucks' Verismo at home.

Dunkin' is taking a different approach as it looks to grow its retail market share. It has some 7,500 stores in the U.S and this number could hit 15,000 over the long-term. Dunkin' has also turned to marketing and social media to increase awareness about its products.

This includes the company's #MyDunkin campaign, which includes TV spots that use customer experiences which are communicated via tweets. Dunkin's other major campaign, Field Pass, allows people to send questions to Monday Night Countdown analysts. 

Starbucks believes that premium coffee makes up over 50% of the total U.S. grocery coffee market. This is a big positive for Starbucks. That's because Starbucks has some 25% of the U.S. market share for premium coffee sold in grocery stores and similar channels.

What's more is that premium single-cup coffee makes up nearly 30% of total coffee sales in grocery stores. As mentioned, Starbucks made a splash in this area during 2012 with its single cup machine, Verismo. Starbucks also offers K-Cups. Also in 2013, Starbucks extended its partnership with Green Mountain to nearly triple the number of Starbucks products designed for Keurig brewers. 

Green Mountain still has a relatively low price-to-earnings to growth ratio of 1.4 thanks to its robust expected earnings growth rate of 15%. The company's growth prospects, such as its entry into the cold beverage market, should help it meet expectations. Meanwhile, Starbucks is also a compelling investment with a 1.2% dividend yield and growth opportunities in China. Dunkin' has a big opportunity to expand in the western U.S., but it also appears to be a bit expensive for now as it trades at over 35 times earnings.

Is Starbucks on of the Fool's favorite growth picks?
They said it couldn't be done. But David Gardner has proved them wrong time, and time, and time again with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.

Marshall Hargrave has no position in any stocks mentioned. The Motley Fool recommends Green Mountain Coffee Roasters and Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information