The Secret Ingredient to Find the Next Chipotle or Buffalo Wild Wings

We all want to find the next Chipotle or Buffalo Wild Wings. While Noodles & Company, Chuy's, and Potbelly show promise, many investors overlook a key ingredient.

Jan 25, 2014 at 7:00AM

Investors often look for the next Chipotle Mexican Grill (NYSE:CMG) and Buffalo Wild Wings (NASDAQ:BWLD) in the restaurant field, and for good reason: both stocks have returned more than 1,000% over the past 10 years, compared to a measly 60% return from the S&P 500. Noodles & Co. (NASDAQ:NDLS), Chuy's Holdings (NASDAQ:CHUY), and Potbelly (NASDAQ:PBPB) have recently arrived on the scene and are being compared to Chipotle and Buffalo Wild Wings. While these restaurants have promising concepts and long-term potential, they are missing a key ingredient that has led to the phenomenal success of Chipotle and Buffalo Wild Wings. 

Free cash flow 
Why is free cash flow important, especially for restaurants? Free cash flow -- which is operating cash flow minus capital expenditures -- measures how much cash remains with a business after investing in property, equipment, and other items necessary for the expansion of that business.  

Operating cash flow -- the cash flow produced by a business -- can either fully cover capital expenditures (expansion costs) or a business will be required to borrow money (i.e. go into debt) or issue stock (diluting shares outstanding). Put in other words: if a business has negative free cash flow, it is a signal that the business itself is not producing sufficient cash flow to finance expansion.  

This is a critical point that's easy to overlook. Looking back at Buffalo Wild Wings and Chipotle Mexican Grill, we can see the importance of finding young restaurants with promising concepts that are capable of expanding without going into debt or issuing thousands of new shares of stock. 

Buffalo Wild Wings went public in 2003 with a market capitalization of approximately $216 million. At that time, the company operated 245 restaurants in 29 states. In 2003, the company produced $16.07 million in operating cash flow, while capital expenditures totaled $10.74 million; this means the company's free cash flow for the year came out to $5.33 million. Buffalo Wild Wings continues to produce positive free cash flow today, and is aiming to open its 1,000th restaurant this year and open 1,700 restaurants by 2023.

Chipotle went public in 2006 with a market capitalization of roughly $1.36 billion. At that point, Chipotle operated 489 restaurants (including eight franchised locations) in 21 states.  In 2006, the company produced $103.6 million in operating cash flow, with capital expenditures coming in at $97.31 million. Chipotle produced $6.20 million of free cash flow in its first year of being a public company. This cash flow production has allowed Chipotle to build up $532.17 million in cash on its balance sheet with no debt, a major financial cushion as the company continues to build upon its base of over 1,500 restaurants and fledgling ShopHouse and Pizzeria Locale concepts

How Noodles, Chuy's, and Potbelly stack up 
Noodles & Co. -- which is stacked with former executives from Chipotle -- oversees a total of 380 fast-casual restaurants (both company-owned and franchised) in 29 states and the District of Columbia. In 2012, Noodles produced $32.07 million in operating cash flow, but capital expenditures stacked up to $47.38 million -- leading to negative free cash flow of $15.31 million. In the first three-quarters of 2013, the company produced negative $7.33 million in cash flow.

Not only that, but in its third-quarter conference call, CEO Kevin Reddy said this is not expected to change anytime soon. "We do anticipate the long-term debt we'll increase a bit over the next few quarters as our operating cash flow is modestly lower than that capital we deploy investing in the restaurants."

Yikes! Noodles is, for now, expanding beyond its means. This places significant pressure on new locations to produce positive free cash flow in order for the company to pay off a growing chunk of debt. This is a key thing to watch for with Noodles, whose management team envisions 2,500 Noodles locations in the U.S. 

Chuy's -- a relatively small Tex-Mex chain with 47 restaurants in 14 states -- has a concept which is quickly growing in popularity. In 2012, the company produced $24.52 million in operating cash flow with $27.25 million in capital expenditures, making for free cash flow of negative $2.73 million. In the first three-quarters of 2013, the company's free cash flow stands at negative $2.7 million. Chuy's plans on opening 10 or 11 new restaurants in 2014, but it's unlikely for this expansion to occur without it adding more debt or issuing new shares of stock. 

Potbelly operates 288 shops in 18 states and the District of Columbia, as well as 19 franchised locations both in the states and the Middle East. In 2012, Potbelly's operating cash flow nearly outgrew capital expenditures, still the company produced just under $1 million in negative free cash flow. In the first three-quarters of 2013, however, the company did produce positive $3.11 million in cash flow.  Should it continue, this trend will serve Potbelly well as it plans to open 30 new sandwich shops each year. 

Foolish bottom line 
We should remember that Chipotle and Buffalo Wild Wings didn't always produce positive free cash flow. But, upon entering the public stage, both companies fueled their successful national expansions through funds generated by the actual business (rather than debt or stock issuance). Put in other words: Chipotle and Buffalo Wild Wings have funded the development and opening of new locations through the cash flow generated by existing locations. 

It remains to be seen whether Noodles, Chuy's, and Potbelly can sustainably grow and open new locations without being forced to go into debt or issue more shares of stock. Noodles, despite its managerial roots with Chipotle, is unlikely to be free cash flow positive in 2014. Chuy's is teetering on the edge of producing positive free cash flow, while last year's numbers seem to show Potbelly is capable of funding expansion through its operating cash flow. 

Noodles, Chuy's, and Potbelly all have ambitious expansion plans. If you're looking for comparable businesses (and investment returns) to Chipotle and Buffalo Wild Wings, focus on finding a business capable of financing growth through existing cash flow production. Without this component, there's no telling whether you have actually found a restaurant gem or a concept incapable of expanding without debt and equity financing.

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Fool contributor David Kretzmann owns shares of Chipotle Mexican Grill. You can follow David on his Foolish discussion board, Pencils Palace, on CAPS, or on Twitter @David_Kretzmann. The Motley Fool recommends Buffalo Wild Wings and Chipotle Mexican Grill. The Motley Fool owns shares of Buffalo Wild Wings and Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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