Social networking powerhouse Facebook (NASDAQ:FB) has seen its stock shake off its post-IPO hangover in a big, big way. 

In fact, Facebook shares are up almost 100% over the last 12 months, nearly three times the market's return during that period.

And beyond just the performance of its stock, Facebook looks confident in many ways as it heads into its fourth-quarter 2013 earnings report on Wednesday, and rightfully so.

Clicking on all cylinders
Much of Facebook's recent success is well-deserved indeed.

Fb F Logo

Source: Facebook.

Over the last 12 months, Facebook has proven skeptics wrong and established itself as one of the most important advertising platforms on the Internet. For example, Facebook's mobile advertising business generated nearly $1 billion in sales last quarter. Twelve months before that, Facebook largely had no mobile advertising business to speak of. And Facebook's just really getting started.

So what should investors expect when Facebook reports on Jan. 29?

In the video below, tech and telecom analyst Andrew Tonner looks at the essential numbers and story lines that investors should be on the lookout for in Facebook's final earnings report of FY 2013.

 

Fool contributor Andrew Tonner has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.