Why Millennial Media, Inc. Soared Today

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of mobile advertising specialist Millennial Media, (NYSE: MM  ) surged 13% today after its preliminary Q4 results impressed Wall Street.

So what: The stock has plunged over the past year on weak revenue and widening losses, but today's better-than-expected report suggests that things are starting to turn. Additionally, Millenial announced that its co-founder and CEO Paul Palmieri was resigning and would be replaced by Yahoo! executive Michael Barrett effective immediately, triggering optimism that a fresh perspective will keep the positive momentum going.

Now what: Management now expects Q4 adjusted EBITDA of $5 million-$6 million on revenue of $106 million-$109 million. "The integration plan is ahead of schedule, enabling us to complement our historical strength among brand advertisers with market leading solutions for our performance clients through our demand-side programmatic buying capabilities and our premium exchange (MMX)," said CFO Michael Avon. "Millennial Media enters 2014 with a much stronger and more comprehensive suite of capabilities than at this time last year positioning us well to capitalize on these assets in the year ahead." So while Millenial's competitive position is still too frail for conservative investors to bet on, less risk-averse traders might want to look into the stock as potentially juicy turnaround opportunity.

More compelling ways to grow
They said it couldn't be done. But David Gardner has proved them wrong time, and time, and time again with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2810784, ~/Articles/ArticleHandler.aspx, 9/2/2015 10:52:28 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Brian Pacampara

I take a look at big 10% moves, as well as stock-shaking analyst calls, on a daily basis for The Fool. While I don't believe in active trading, closely monitoring Mr. Market's mood swings can help identify long-term opportunities.

Today's Market

updated Moments ago Sponsored by:
DOW 16,176.70 118.35 0.74%
S&P 500 1,923.62 9.77 0.51%
NASD 4,670.69 34.59 0.75%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/2/2015 10:36 AM
MM $1.33 Up +0.01 +0.76%
Millennial Media CAPS Rating: **