Apple's Great iPhone Mix

While unit sales of Apple's iPhone disappointed, the product mix was quite robust

Jan 29, 2014 at 3:00PM

When Apple (NASDAQ:AAPL) reported that it sold 51 million iPhone units during its fiscal first quarter, investors were disappointed as they had expected that the company would do more along the lines of 55 million-56 million. That being said, while the units disappointed, the mix was extremely favorable as iPhone ASPs rose pretty significantly sequentially. This, at the very least, serves to allay any fear that Apple would see mix shift toward lower cost devices following the launch of the iPhone 5c. 

With Apple on the cusp of launching a larger iPhone, and given that the high end flavors of these large phones tend to carry higher average selling prices, Apple could actually see some pretty meaningful share gains and average selling price uplift. Join Evan Niu, CFA and Ashraf Eassa as they discuss these results and what they may mean for Apple's future. 

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Ashraf Eassa has no position in any stocks mentioned. Evan Niu, CFA owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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