Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Scarlett's Four Words Are Too Hot for SodaStream

SodaStream (NASDAQ: SODA  ) is cashing in on a banned Super Bowl ad again.

The company behind the popular maker of carbonated beverages has uploaded the Scarlett Johansson commercial that was rejected by Fox to YouTube on Monday. It's already a viral hit, closing in on 2 million views as of last night.

Those expecting something saucy out of the "uncensored" ad may feel disappointed. The difference between the banned spot and the one that will ultimately air on Sunday comes down to four words: "Sorry, Coke and Pepsi."

Coca-Cola (NYSE: KO  ) and PepsiCo (NYSE: PEP  ) probably don't like being called out by name, though it's widely believed that Fox made the call without being pressured by the two beverage giants. They probably didn't have to make any potential displeasure known. Fox clearly generates more ad revenue from Coca-Cola and PepsiCo throughout the year than what it gets from SodaStream.

Besides, SodaStream is getting what it wants. It signed up Johansson as its first global brand ambassador earlier this month to draw attention, and that's exactly what it's getting. It's relishing the moment, even to the point of using the four words that will be stricken from the Super Bowl ad as a trending hashtag on Twitter and the name of the YouTube video. 

SodaStream is going to need the boost. The stock hit a 52-week low earlier this month after warning that it will fall short of its original holiday quarter projections. Top-line growth is decelerating, and margins are getting squeezed. It's not a pretty picture, but that's where Johansson's ad comes in.

One thing you 'll notice in the spot is that the signature syrup bottles are nowhere to be found. Johannson is using the single-serve SodaStream Caps to fuel her carbonated beverage. This is a flavor solution that SodaStream officially introduced into this country just two months ago. There may be nothing inherently wrong with the syrup bottles that flavor up several liters of seltzer, but Caps are cleaner, easier, and more in tune with what consumers associate with single-serve premium beverage platforms.

Johansson's ad may draw buzz as a result of its being banned or her sultry antics with a soda straw, but its biggest success may be to draw attention to the single-sever flavor packets, which should generate more revenue for SodaStream. That would be one way to turn "Sorry, Coke and Pepsi" into an apology for those shorting the stock.

6 stocks with a little more pop than SodaStream
They said it couldn't be done. But David Gardner has proved them wrong time, and time, and time again with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.


Read/Post Comments (0) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2814229, ~/Articles/ArticleHandler.aspx, 8/29/2015 2:16:38 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rick Munarriz

Rick has been writing for Motley Fool since 1995 where he's a Consumer and Tech Stocks Specialist. Yes, that's a long time. He's been an analyst for Motley Fool Rule Breakers and a portfolio lead analyst for Motley Fool Supernova since each newsletter service's inception. He earned his BBA and MBA from the University of Miami, and he now lives a block from his alma mater.

Today's Market

updated 5 hours ago Sponsored by:
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 1.21 0.06%
NASD 4,828.33 15.62 0.32%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/28/2015 4:00 PM
SODA $14.91 Up +0.49 +3.40%
SodaStream CAPS Rating: **
KO $39.45 Up +0.18 +0.46%
Coca-Cola CAPS Rating: ****
PEP $93.53 Down -0.07 -0.07%
PepsiCo CAPS Rating: *****