Ford Motor Company Is Headed for Record Profits in 2015

On Tuesday, Ford Motor Company (NYSE: F  ) reported strong full-year results for 2013. The automaker earned pre-tax profit of $8.6 billion last year, up by more than $600 million from 2012. That was just below the record $8.8 billion pre-tax profit it posted in 2011 (excluding special items).

Despite this momentum, Ford's management has projected that the company will take a step back earnings-wise in 2014, with pre-tax profit (excluding special items) of $7 billion-$8 billion. At first, this might seem like bad news for investors. Indeed, the Associated Press reported ominously, "Ford Motor Co. enjoyed one of the best years in its history in 2013, but the celebration won't last long."

The cost of launching the new F-150 truck will depress Ford's earnings this year. Source: Ford

However, most of the expected decline is being driven by investments that will pay off in 2015 and beyond. Most notably, Ford is launching its next-generation F-Series trucks this year, and the associated plant downtime will limit supply of Ford's top cash cow. In fact, Ford's slight step back in 2014 is creating a path to record earnings in 2015.

Headwinds creep in
Ford's expected decline in profitability in 2014 will be driven by lower earnings in North America. The company has forecast that its loss in Europe will narrow and all other regions of the world will post similar earnings compared to 2013. (The Ford Credit lending subsidiary is also expected to deliver roughly flat earnings.) Thus, the expected drop in North American profitability must be sizable enough to more than offset improvements in Europe.

On Ford's recent earnings call, CFO Bob Shanks admitted that the introduction of the new F-Series trucks is the main culprit behind the expected decline in North American earnings. Ford produces the F-Series trucks at its Dearborn and Kansas City plants, and the Dearborn plant in particular will have 11 weeks of downtime this year due to the changeover.

With less production scheduled, F-Series sales are likely to dip in 2014. Furthermore, when the highly anticipated 2015 models hit dealer lots, Ford will have to offer discounts on 2014 models in order to help dealers clear their remaining inventory.

Ford executives have also pointed to pricing pressure as an additional headwind. The weak yen has allowed Japanese automakers like Honda Motor to become more aggressive on pricing in the U.S. However, the effect of this will be smaller than that of the F-Series launch, and will also be offset to some extent by the benefit of having a fresher product portfolio in 2014.

Looking for a rebound
Barring a global economic downturn, Ford is likely to see a surge in profitability in 2015, driven by solid improvements in its North America, Europe, and Asia-Pacific regions. In North America, the dislocation caused by the F-Series launch will be more or less over by 2015. In its place, Ford will have the newest full-size pickup lineup in the industry, one which is expected to deliver best-in-class fuel economy.

In total, Ford is launching 16 new or significantly refreshed products in North America during 2014. This will entail some initial launch costs in 2014 and have its biggest benefit in 2015.

Ford should also see a return to earnings growth in the Asia-Pacific region in 2015. Ford's profit in that area improved by nearly $500 million last year due to surging sales, particularly in China. Sales growth will be slower in 2014 due to capacity constraints, while investments in new factories and new models will hold earnings around 2013 levels. However, Ford should be able to leverage those investments in 2015, leading to higher earnings.

The biggest earnings tailwind of all for 2015 could be the return of Ford's European operations to profitability. Ford posted a pre-tax loss of $1.61 billion in Europe last year, following a $1.75 billion pre-tax loss in 2012. The loss is expected to shrink again in 2014. However, it will probably remain around $1 billion or more due to restructuring costs, such as accelerated depreciation on Ford's plant in Genk, Belgium, which will close at the end of this year.

In 2015, that accelerated depreciation cost will go away, and Ford will also save hundreds of millions of dollars in labor costs. Combined with Ford's plan to significantly update its product offerings in Europe, this could drive a more than $1 billion improvement in Ford Europe's pre-tax earnings in 2015.

Foolish conclusion
As an investor, it's easy to be sucked into focusing on monthly sales and quarterly earnings results at the expense of longer-term trends. In Ford's case, the company's guidance for a lower pre-tax profit in 2014 may be causing some investors to miss the longer-term picture. However, many of the headwinds that Ford is currently facing are specific to 2014, and by 2015 the company could be posting record adjusted earnings.

Looking even further ahead, Ford has a very strong brand in the U.S., and the new F-Series trucks should ultimately solidify its lead in the pickup market. Meanwhile, Ford's European operations are improving and Asia remains a massive long-term-growth driver. Considering all of these factors, Ford stock seems very reasonably priced at less than 10 times trailing earnings.

Become a smarter car buyer
You don't know it yet, but you probably spent $1000's more than you should have on your vehicle. In fact, the auto industry can be such a dangerous place for consumers that our top auto experts are determined to even the playing field. That's why they created a a brand-new free report: "The Car Buying Secrets You Must Know." The advice inside could save you thousands of dollars on your next car, so be sure to read this report while it lasts. Your conscience, and your wallet, will thank you. Click here now for instant access!


Read/Post Comments (1) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 03, 2014, at 2:02 PM, CoreAndExplore wrote:

    Great article! Ford is definitely positioned for long-term growth, and the heavy investment with the expanded model roll-out this year should pay dividends in 2015 and beyond. Another factor which will help the balance sheet is the shrinking funding gap for the pension, going from $18 billion to roughly $9 billion, thanks to rising rates. While that will fluctuate along with interest rates, it is still a massive improvement, and should only further bolster Ford's continually improving credit rating, driving down borrowing costs on further debt issuances. In short, there's a lot to love about this auto maker right now.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2819062, ~/Articles/ArticleHandler.aspx, 10/31/2014 7:23:55 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement