Microsoft's Super Commercial

The Seattle Seahawks weren't the only winners on Super Bowl Sunday, in the tech space Microsoft's ad confirms its new purpose.

Feb 3, 2014 at 6:00PM

Super Bowl Sunday has came and went, with the big winner being... Microsoft (NASDAQ:MSFT). In addition to being headquartered a mere 30 minutes away from the Super Bowl-winning Seattle Seahawks, and with team owner, Paul Allen, a Microsoft co-founder, Microsoft has many reasons to be cheerful today.

However, their new ad is what many people are talking about today. Microsoft's outgoing CEO, Steve Ballmer, has been feverishly working to transform Microsoft from a software entity to a "devices and services" company. The Super Bowl commercial, entitled "Empowering" went a step beyond, essentially focusing on technology's effects on the end user.

The ad was eerily reminiscent of Apple's (NASDAQ:AAPL) recent ads. Of course, Ballmer was criticized for following Apple's strategy during this devices and services transition, but Microsoft appears to have some tailwinds going forward and this commercial points toward a vision-defined firm.

Apple, not one to be outdone, skipped a formal Super Bowl commercial, instead opting to release a short movie on YouTube and its website.

Jamal Carnette talks recent ads with Evan Niu, CFA.

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4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

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That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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