Video: Ford's Raj Nair Presents the All-New 2015 F-150

Ford Motor Company's global product chief Raj Nair presented the all-new 2015 F-150 at a special event in Detroit's Joe Louis Arena on Jan. 13. The Motley Fool was in the house, and we got it all on video. Photo credit: Ford Motor Co. 

When an automaker like Ford  (NYSE: F  ) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"

In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.

We (The Motley Fool's John Rosevear and Rex Moore) were there in Joe Louis Arena when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling, but because Ford managed to present a complete state-of-the-company update in less than half an hour.

But the unveiling itself was pretty cool, with dramatic music and computer graphics leading up to a big moment as five of the new pickups drove onstage at once. Right after that. Ford's global product chief, Raj Nair, took the stage to give us the rundown on what makes Ford's all-new pickup special -- and we captured it all on video for you. 

So what makes the new F-150 special? It's a long list, starting with the new F-150's aluminum body panels. You may have heard much of it by now. But on that cold morning in Detroit, the world was hearing it from Raj Nair for the first time -- and it's still an exciting presentation to watch. Check it out in the video below, and then scroll down to leave us a comment with your thoughts.

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 04, 2014, at 1:18 AM, newbiecommenter wrote:

    I like the look of this new model much more than the current one....the front end looks good!

  • Report this Comment On February 04, 2014, at 11:55 AM, DougStyers wrote:

    I like it overall. BUT! The only visible difference I can see in it and current trucks and my Ford Truck now is it has the LED-Halo-effect lights around the head & Tail lights. Otherwise it is the same truck as it was. Maybe a few pounds lighter. Nothing to make the public want to buy it anymore than before all this HOOPLA about it. Even retained the same old decrepit painted Bumpers which detracts from the front-end of the truck and the slightly changed grill for it. As I view it, all I see is the same old tired looking overall truck shape and design for it.


  • Report this Comment On February 04, 2014, at 1:15 PM, Jim85035 wrote:

    Looks the same to me. How much did Ford pay for this AD? V-6 Sure it tows like a V-8 , I don't think so!

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John Rosevear

John Rosevear is the Fool's Senior Auto Specialist. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007.

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