Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Will Other Studios Copy Disney's 'Frozen' Sing-along Re-release Strategy?

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Walt Disney's (NYSE: DIS  ) Frozen has been a major hit for the company, and fans have fallen in love with the movie's soundtrack. With reportedly thousands of cover versions of Frozen songs such as "Let It Go" appearing on YouTube, the studio has decided to capitalize on the popularity of the music and release a new edition of the film to theaters: a sing-along version, complete with on-screen lyrics and a bouncing snowflake to help viewers participate.

The sing-along version of Frozen has been a major hit so far, with online ticket portal Fandango reporting on Friday that advanced ticket sales were ahead of last week's no. 1 film Ride Along and both of the new films that debuted this past weekend. Random polling of 1,000 Fandango customers indicated that 75% of those buying tickets had already seen the film at least once in theaters already, and 52% said that they had seen it at least twice. Not bad for a film that at one time had a number of people questioning whether it would even be worth watching once.

Is it the start of a trend?
With the success of the sing-along version of Frozen, I'm wondering if we'll see more of this from Disney. Not every Disney film would be a good fit for this format, but the company might be able to boost box office numbers with similar versions of future releases, and it could reach into its vault of classics for limited-engagement rereleases of those movies that lend themselves to audience participation.

Of course, just because there's the potential to start a trend doesn't mean that Disney will follow through. A few years ago, 3D conversion was a major trend and older films such as The Lion King and Beauty and the Beast received the 3D treatment for theatrical rerelease. Disney was one of many studios that jumped on the bandwagon -- Lucasfilm and Twenty-First Century Fox (NASDAQ: FOX  ) , distributor for the original "Star Wars" films, rereleased Star Wars: Episode I in 3D in 2012.

After the box office returns started to decline, however, Disney cancelled the 3D theatrical release of The Little Mermaid. Likewise, the rerelease of additional "Star Wars" films in 3D was indefinitely postponed and all focus shifted to Star Wars: Episode VII. While it's possible that the other films could eventually see theatrical release, a 2011 interview with "Star Wars" producer Rick McCallum suggested that if the first rerelease didn't perform well enough then the company wouldn't move forward with other conversions.

A Disney-only trend?
One thing that could set a potential this trend apart from trends such as 3D conversion is that there are few studios that would benefit from sing-along versions of their films. While Disney's animated films are famous for having musical sequences, that can't be said for most movies. Even competitors in the animated space such as DreamWorks Animation (NASDAQ: DWA  ) typically rely more on traditional soundtracks instead of song-and-dance numbers featuring the characters. This could actually work to Disney's benefit.

Part of the problem with a lot of trends is that other studios jump on the bandwagon and moviegoers grow weary of the same things from every studio. In this situation, however, Disney would have a corner on the market and could create sing-along versions quickly and for fairly little cost. This would allow Disney to only release those films that fans seem to want to sing along with, and would let the company choose on the fly instead of planning the releases years in advance like it had to do with 3D conversions.

Will it happen?
It remains to be seen whether Disney will actually try adapting other films for the sing-along experience, but it could happen. Given that Disney representatives cited the popularity of Frozen's music on YouTube specifically, it's likely that the company will monitor video sites and social media to see if the demand is there when future films are released. The sing-along version of Frozen was released within 10 weeks of the movie debuting in theaters, so Disney could set up similar releases as needed toward the end of other films' runs.

The next step for you
Want to figure out how to profit on business analysis like this? The key is to learn how to turn business insights into portfolio gold by taking your first steps as an investor. Those who wait on the sidelines are missing out on huge gains and putting their financial futures in jeopardy. In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal finance experts show you what you need to get started, and even give you access to some stocks to buy first. Click here to get your copy today -- it's absolutely free.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2821203, ~/Articles/ArticleHandler.aspx, 8/30/2015 12:26:21 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

John Casteele

John Casteele is a freelance writer, editor, and occasional web cartoonist. He prefers long-term investments, largely in retail, medical, and tech.

Today's Market

updated 1 day ago Sponsored by:
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 1.21 0.06%
NASD 4,828.33 15.62 0.32%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/28/2015 4:01 PM
DIS $102.48 Up +0.31 +0.30%
Walt Disney CAPS Rating: *****
DWA $20.29 Down -0.03 -0.15%
DreamWorks Animati… CAPS Rating: ****
FOX $28.08 Up +0.15 +0.54%
Twenty-First Centu… CAPS Rating: ***